Silk Pillowcase

Shoppers searched for this 11.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months

11.1M

Growth, 90 days vs prior 90

-6.0%

Conversion, latest week

3.1%

Market size, estimated

$5.1Ma year

Peak month

December2.3× the quietest month

Top search term

silk pillow cases4.8M searches a year

Listings sell for $14.90 on average, from $5.51 to $47.83. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 12,500 to 15,000 of them. At $14.90 that is $186K to $224K a year per listing.

Average price

$14.90under the $15 to $100 sweet spot

Price range

$5.51–$47.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

12,500–15,000

Revenue per listing a year

$186K–$224K

Returns

2.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #20 within Sheets & Pillowcases. It carries 56,701 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#20in Sheets & Pillowcases

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

56,701per listing

Listings tracked

35

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months