Silk Pillow Cases Queen
FailThe average product has 66,498 reviews to catch up to, so Silk Pillow Cases Queen is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $60K/yr103K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 53%top-5 click share · 16 brands · 22 sellers
Flapen Score
Silk Pillow Cases Queen against its category
The dotted line is the Home & Kitchen average. Past it, Silk Pillow Cases Queen is stronger. Inside it, weaker.
Market
The Silk Pillow Cases Queen market on Amazon at a glance
Shoppers on Amazon United States searched for Silk Pillow Cases Queen 103K times last year and spent an estimated $60K. The top 5 brands take 74% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $60Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- silk pillow cases queen38K searches a year
02 · Price
A sale here is worth $16.71.
Listings sell for $16.71 on average, from $5.51 to $47.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.71 that is $2K to $4K a year per listing.
- Average price
- $16.71inside the $15 to $100 sweet spot
- Price range
- $5.51–$47.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #29 within Sheets & Pillowcases. It carries 66,498 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #29in Sheets & Pillowcases
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 66,498per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Silk Pillow Cases Queen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
22
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
21%
- Brand 125%
- Brand 217%
- Brand 313%
- Brand 411%
- Brand 59%
- Brand 65%
Demand
Silk Pillow Cases Queen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.8×
Search terms
Top Silk Pillow Cases Queen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- silk pillow cases queen38K/yr
- queen silk pillowcase24K/yr
- silk pillowcase queen15K/yr
- queen size silk pillowcase5K/yr
- silk pillow cases queen size set of 26K/yr
- silk pillowcases queen7K/yr
- silk pillowcase queen size3K/yr
- silk queen pillowcase2K/yr
- silk pillowcases queen size set of 21K/yr
- queen silk pillowcase set of 21K/yr
Reviews and returns
What reviews say buyers love and hate about Silk Pillow Cases Queen
We read the reviews and the return reasons for every product selling here.
“Poor quality material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silk Pillow Cases Queen questions
Answered from the same tracked data.









