Silk Duvet Cover

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-2.5%

Conversion, latest week

0.7%

Market size, estimated

$104Ka year

Peak month

August1.4× the quietest month

Top search term

silk duvet cover42K searches a year

Listings sell for $87.77 on average, from $19.09 to $326.47. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $87.77 that is $0 to $9K a year per listing.

Average price

$87.77inside the $15 to $100 sweet spot

Price range

$19.09–$326.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

5.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #290 within Duvet Covers & Sets. It carries 3,250 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

98%

Out of stock, average day

8.5%

Average rank

#290in Duvet Covers & Sets

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

3,250per listing

Listings tracked

55

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months