Silk Comforter

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

0.8%

Market size, estimated

$265Ka year

Peak month

December1.6× the quietest month

Top search term

satin comforter80K searches a year

Listings sell for $82.55 on average, from $18.72 to $222.96. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $82.55 that is $8K to $21K a year per listing.

Average price

$82.55inside the $15 to $100 sweet spot

Price range

$18.72–$222.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$8K–$21K

Returns

1.4%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #223 within Comforters & Sets. It carries 4,336 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#223in Comforters & Sets

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

4,336per listing

Listings tracked

28

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

43 months