Silk Blanket

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

+9.7%

Conversion, latest week

0.7%

Market size, estimated

$174Ka year

Peak month

December1.4× the quietest month

Top search term

silk comforter95K searches a year

Listings sell for $74.90 on average, from $9.43 to $222.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $74.90 that is $0 to $7K a year per listing.

Average price

$74.90inside the $15 to $100 sweet spot

Price range

$9.43–$222.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

2.3%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #829 within Throws. It carries 2,035 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#829in Throws

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

2,035per listing

Listings tracked

53

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

47 months