Silicone Tray
FailShoppers spend an estimated $67K a year here, so Silicone Tray is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $67K/yr264K searches / yr
- 90-day growth
- +4.1%search demand this quarter
- Competition
- 40%top-5 click share · 28 brands · 34 sellers
Flapen Score
Silicone Tray against its category
The dotted line is the Home & Kitchen average. Past it, Silicone Tray is stronger. Inside it, weaker.
Market
The Silicone Tray market on Amazon at a glance
Shoppers on Amazon United States searched for Silicone Tray 264K times last year and spent an estimated $67K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 264K
- Growth, 90 days vs prior 90
- +4.1%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $67Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- silicone tray119K searches a year
02 · Price
A sale here is worth $11.56.
Listings sell for $11.56 on average, from $4.84 to $19.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.56 that is $1K to $3K a year per listing.
- Average price
- $11.56under the $15 to $100 sweet spot
- Price range
- $4.84–$19.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 2.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #78 within Holders & Dispensers. It carries 3,612 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #78in Holders & Dispensers
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 3,612per listing
- Listings tracked
- 43
04 · Newcomers
8 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Silicone Tray products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)
- Price
- $6.03
- Rating
- 4.5/5
- Reviews
- 15,210
- Age
- 8y ago

ukeetap 19 x 12 Extra Thick Silicone Mat Waterproof with Raised Edge BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray
- Price
- $9.47
- Rating
- 4.7/5
- Reviews
- 2,248
- Age
- 7mo ago

Silicone Bathroom Vanity Tray Dish Soap Holder Sink Organizer Black
- Price
- $7.67
- Rating
- 4.6/5
- Reviews
- 1,349
- Age
- 3y ago

SMILOOL Waterproof Silicone Pet Food Mat with Raised Edge for Dog & Cat
- Price
- $8.08
- Rating
- 4.5/5
- Reviews
- 2,500
- Age
- 2y ago

Kitchen Sink Organizer Tray 2 Pack Silicone Sponge Holder for Sink Bathroom
- Price
- $8.19
- Rating
- 4.7/5
- Reviews
- 1,240
- Age
- 3y ago
Trending
estimated 90-day click momentum
ukeetap 22 x 19 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
- Price
- $16.82
- Rating
- 4.7/5
- Reviews
- 2,248
- Age
- 7mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Beige
- Price
- $8.95
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 9mo ago

ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
- Price
- $11.98
- Rating
- 4.7/5
- Reviews
- 2,248
- Age
- 7mo ago

Jin&Bao Under Sink Mat 34 x 22 Waterproof Silicone Cabinet Kitchen Liner
- Price
- $12.13
- Rating
- 4.7/5
- Reviews
- 2,498
- Age
- 1y ago

Spacewiser Silicone Countertop & Vanity Tray 11.7 Bathroom Counter Tray
- Price
- $17.63
- Rating
- 4.6/5
- Reviews
- 2,667
- Age
- 2y ago
Newest
by launch date
ukeetap 19 x 12 Extra Thick Silicone Mat Waterproof with Raised Edge BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray
- Price
- $9.47
- Rating
- 4.7/5
- Reviews
- 2,248
- Age
- 7mo ago

ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
- Price
- $11.98
- Rating
- 4.7/5
- Reviews
- 2,248
- Age
- 7mo ago

ukeetap 22 x 19 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
- Price
- $16.82
- Rating
- 4.7/5
- Reviews
- 2,248
- Age
- 7mo ago

Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Beige
- Price
- $8.95
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 9mo ago

Luxspire 2 Pack Silicone Bathroom Tray 7.9 Vanity Tray Marble White
- Price
- $9.73
- Rating
- 4.4/5
- Reviews
- 447
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
34
Est. top-5 brand share
57%
Top 20: 93%
Est. top-5 click share
40%
Top 20: 75%
Open market
37%
- Heagoale15%
- ukeetap13%
- Hubulk13%
- SMILOOL10%
- Spacewiser6%
- EG-SIPRO5%
Demand
Silicone Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Silicone Tray search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- silicone tray119K/yr
- silicone trays27K/yr
- rubber tray15K/yr
- silicone bathroom tray14K/yr
- small silicone tray13K/yr
- waterproof tray12K/yr
- rubber tray with raised edge10K/yr
- silicon tray9K/yr
- floor tray9K/yr
- silicone vanity tray7K/yr
Reviews and returns
What reviews say buyers love and hate about Silicone Tray
We read the reviews and the return reasons for every product selling here.
“very big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Silicone Tray questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









