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Silicone Tray

Fail

Shoppers spend an estimated $67K a year here, so Silicone Tray is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$67K/yr264K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
40%top-5 click share · 28 brands · 34 sellers

Flapen Score

Silicone Tray against its category

The dotted line is the Home & Kitchen average. Past it, Silicone Tray is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Tray 264K times last year and spent an estimated $67K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
264K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
2.2%
Market size, estimated
$67Ka year
Peak month
January1.5× the quietest month
Top search term
silicone tray119K searches a year

02 · Price

A sale here is worth $11.56.

Listings sell for $11.56 on average, from $4.84 to $19.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.56 that is $1K to $3K a year per listing.

Average price
$11.56under the $15 to $100 sweet spot
Price range
$4.84–$19.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #78 within Holders & Dispensers. It carries 3,612 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#78in Holders & Dispensers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
3,612per listing
Listings tracked
43

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top Silicone Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

34

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

40%

Top 20: 75%

Open market

37%

  • Brand 115%
  • Brand 213%
  • Brand 313%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Silicone Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Silicone Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone tray119K/yr
  • silicone trays27K/yr
  • rubber tray15K/yr
  • silicone bathroom tray14K/yr
  • small silicone tray13K/yr
  • waterproof tray12K/yr
  • rubber tray with raised edge10K/yr
  • silicon tray9K/yr
  • floor tray9K/yr
  • silicone vanity tray7K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Tray

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
15%of negative reviews mention “Size-Overall”
2.6%of orders come back
“very big”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Silicone Tray questions

Answered from the same tracked data.