silicone tray
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Returns
Good2.6%return rate — above 5% kills the launch gate
Avg price
Okay$11.56avg listing price — sweet spot $15–$100
Price range
Okay$4.84–$19.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,611.93avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 264K searches
According to Flapen's Amazon United States niche tracking, silicone tray is a $67K/yr Amazon United States market (264K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
silicone tray market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $69K–$92K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 2.5%
- Avg brand age
- 35 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
34
Top-5 brand share
57%
Top 20: 93%
Top-5 click share
40%
Top 20: 75%
Open market
37%
- Heagoale15%
- ukeetap13%
- Hubulk13%
- SMILOOL10%
- Spacewiser6%
- EG-SIPRO5%
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +4.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.5×
Top silicone tray search terms
- silicone tray119K/yr
- silicone trays27K/yr
- rubber tray15K/yr
- silicone bathroom tray14K/yr
- small silicone tray13K/yr
- waterproof tray12K/yr
- rubber tray with raised edge10K/yr
- silicon tray9K/yr
- floor tray9K/yr
- silicone vanity tray7K/yr
Top silicone tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hubulk Dog Feeding Mat 100% Waterproof BPA Free Silicone Pet Food and Water Bowl Placemat Dishwasher High Raised Edge to Prevent Spills Nonslip Tray to Stop Messes on Floor (19x12x0.5 Grey)
Hubulk$6.034.5★15,210 rev
ukeetap 19 x 12 Extra Thick Silicone Mat Waterproof with Raised Edge BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray
ukeetap$9.474.7★2,248 rev
Silicone Bathroom Vanity Tray Dish Soap Holder Sink Organizer Black
Heagoale$7.674.6★1,349 rev
SMILOOL Waterproof Silicone Pet Food Mat with Raised Edge for Dog & Cat
SMILOOL$8.084.5★2,500 rev
Kitchen Sink Organizer Tray 2 Pack Silicone Sponge Holder for Sink Bathroom
EG-SIPRO$8.194.7★1,240 rev
Newest
by launch dateukeetap 19 x 12 Extra Thick Silicone Mat Waterproof with Raised Edge BPA Free Non-Slip Dog & Cat Food Mat Feeding Mat for Food and Water Bowls Spill Proof Mat to Protect Floors Gray
ukeetap$9.472,248 rev
ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
ukeetap$11.982,248 rev
ukeetap 22 x 19 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
ukeetap$16.822,248 rev
Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Beige
Heagoale$8.95138 rev
Luxspire 2 Pack Silicone Bathroom Tray 7.9 Vanity Tray Marble White
Luxspire$9.73447 rev
Trending
90-day click momentumukeetap 22 x 19 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
ukeetap$16.824.7★
Silicone Bathroom Tray Small Vanity Tray Kitchen Counter Decor Beige
Heagoale$8.954.8★
ukeetap 34 x 22 Extra Thick Silicone Mat Waterproof with Raised Edge Under Sink Mat for Kitchen & Bathroom Kitchen Cabinet Liner Multi-Purpose for Storage & Protection Gray
ukeetap$11.984.7★
Jin&Bao Under Sink Mat 34 x 22 Waterproof Silicone Cabinet Kitchen Liner
Jin&Bao$12.134.7★
Spacewiser Silicone Countertop & Vanity Tray 11.7 Bathroom Counter Tray
Spacewiser$17.634.6★
What buyers say about silicone tray
What buyers praise and complain about, mined from review topics.What buyers love
“Correct size”
“Nice quality mat”
“Cleans up easily”
“Better than expected”
“Excellent value for money”
“Does not leak”
“Super Handy”
“The material feels durable”
“Super strong”
“Definitely waterproof”
What buyers complain about
“very big”
“Not thick as advertised”
“Kind of flimsy”
“Had a leak”
“Bad Smell”
“False advertising”
“it's definitely not the quality I was expecting”
“will break soon”
“was tough to clean”
“The material is very thin”
Top return reasons
Common questions
- Is silicone tray profitable to sell on Amazon United States?
- The niche generates $67K/yr across 43 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the silicone tray niche?
- 28 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in silicone tray?
- Top complaints mined from reviews: Size-Overall, Thickness, Strength. The return rate is 2.6%.
- When does demand for silicone tray peak?
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- What does it cost to enter the silicone tray niche?
- Listings span $4.84–$19.90; the average listing price is $11.56 (sweet spot $15–$100). The average incumbent carries 3,612 reviews — the moat a new listing must climb.