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Silicone Toilet Brush

Fail

The average product has 5,300 reviews to catch up to, so Silicone Toilet Brush is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$232K/yr371K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
63%top-5 click share · 15 brands · 26 sellers

Flapen Score

Silicone Toilet Brush against its category

The dotted line is the Home & Kitchen average. Past it, Silicone Toilet Brush is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Toilet Brush market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Toilet Brush 371K times last year and spent an estimated $232K. The top 5 brands take 81% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months
371K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
4.7%
Market size, estimated
$232Ka year
Peak month
August1.6× the quietest month
Top search term
silicone toilet brush150K searches a year

02 · Price

A sale here is worth $13.28.

Listings sell for $13.28 on average, from $5.63 to $25.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $13.28 that is $10K to $13K a year per listing.

Average price
$13.28under the $15 to $100 sweet spot
Price range
$5.63–$25.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #142 within Toilet Accessories. It carries 5,300 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#142in Toilet Accessories
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
5,300per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Silicone Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

26

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 95%

Open market

13%

  • Brand 124%
  • Brand 218%
  • Brand 316%
  • Brand 414%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (9 brands, 13%)

Demand

Silicone Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Silicone Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone toilet brush150K/yr
  • silicone toilet brush and holder101K/yr
  • toilet brush silicone31K/yr
  • rubber toilet brush18K/yr
  • silicone toilet brush and holder set27K/yr
  • silicone toilet bowl brush9K/yr
  • sellemer toilet brush and holder set8K/yr
  • toilet bowl brush silicone8K/yr
  • silicon toilet bowl cleaner flexible brush with built-in cleaner3K/yr
  • b07z5x3hmy3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Toilet Brush

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Ease Of Cleaning”
24%of negative reviews mention “Ease Of Cleaning”
1.5%of orders come back
“cannot clean completely”
A buyer, on “Ease Of Cleaning”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Toilet Brush questions

Answered from the same tracked data.