Is silicone sponge holder profitable to sell on Amazon United States?

The niche generates $41K/yr across 46 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (44/100).

How competitive is the silicone sponge holder niche?

33 brands and 72 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in silicone sponge holder?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Cleaning. The return rate is 3.0%.

When does demand for silicone sponge holder peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the silicone sponge holder niche?

Listings span $4.04–$22.73; the average listing price is $9.12 (sweet spot $15–$100). The average incumbent carries 4,307 reviews — the moat a new listing must climb.

silicone sponge holder

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Price range

Okay$4.04–$22.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+7.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.12

avg listing price — sweet spot $15–$100

Review moat

Bad4,306.78

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$41K

$41K/yr · 118K searches

According to Flapen's Amazon United States niche tracking, silicone sponge holder is a $41K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 44/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

silicone sponge holder market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $36K–$46K; units × avg price
Conversion rate: 3.8%
Avg BSR: #140
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.1%
Avg brand age: 31 months
Avg seller age: 147 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 falling

Sellers

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

41%

Top 20: 75%

Open market

45%

MicoYang25%
EG-SIPRO10%
Cisily6%
Zulay Kitchen5%
JACZZO5%
NiuYichee4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +7.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top silicone sponge holder search terms

silicone sponge holder26K/yr -2.6%2.5% conv.
sponge tray24K/yr +7.6%4.3% conv.
silicone sink tray14K/yr +67.3%1.9% conv.
sponge tray for kitchen sink16K/yr -3.2%4.1% conv.
silicone sponge holder for kitchen sink9K/yr +3.7%1.7% conv.
kitchen sponge tray8K/yr +36.2%2.5% conv.
silicone sink caddy8K/yr -7.6%1.6% conv.
sponge mat5K/yr +25.7%1.1% conv.
silicone tray for kitchen counter6K/yr -27.9%0.8% conv.
silicone kitchen sink tray2K/yr +0.2%2.1% conv.

All search terms

Top silicone sponge holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MicoYang Silicone Soap Dish with Drain Spout Self-Draining Sink Organizer Tray for Bathroom and Kitchen Sponges Dispensers and Soap Holder Non-Slip and Dishwasher Safe Black (Compact 4.93.2)

MicoYang$6.764.7★9,574 rev

Kitchen Sink Organizer Tray 2 Pack Silicone Sponge Holder for Sink Bathroom

EG-SIPRO$8.194.7★1,240 rev

MicoYang Silicone Soap Dish with Drain Spout Self-Draining Sink Organizer Tray for Bathroom & Kitchen Sponges Dispensers & Soap Holder Non-Slip & Dishwasher Safe Grey (Medium 9.65.3)

MicoYang$11.044.7★9,574 rev

Zulay Kitchen (9x3.5in) Sponge Holder for Kitchen Sink - Flexible Heavy-Duty Multipurpose Sink Caddy - Counter Organizer for Kitchen Bathroom Makeup Trinkets & More! (Grey)

Zulay Kitchen$7.844.7★4,594 rev

Cisily Sponge Holder for Kitchen Sink Sink Caddy Organizer with High Brush Holder Kitchen Countertop Organizers and Storage Essentials Rustproof 304 Stainless Steel (Black 9.25)

Cisily$13.834.6★14,154 rev

Newest

by launch date

MAGKOTA Water Absorbing Stone Tray Quick Drying Diatomite Bathroom Tray Countertop Stone Drying Mat for Kitchen Counter Soap Dish Dispenser Vanity Organizer White-A-8.3 x 4

MAGKOTA$8.84432 rev

7mo ago

JACZZO Silicone Sponge Holder for Kitchen Sink (10x4 In) Sink Caddy with Drain Spout Self Draining Soap Tray & Organizer Kitchen Accessories Bathroom Organizer Easy to Clean (Grey)

JACZZO$9.43151 rev

8mo ago

GUUKIN Sponge Holder for Kitchen Sink 10x 4 Kitchen Sink Organizer Sink Caddy and Soap Tray Compatible with Scrub Daddy Kitchen Sink Accessories (Grey)

GUUKIN$9.51268 rev

10mo ago

Silicone Sink Organizer Tray Multi-Use Soap & Sponge Holder for Kitchen and Bathroom Countertops Non-Slip Soap Dish(Black)

Zoolinn$4.8444 rev

1y ago

2 PC Sponge Stand for Kitchen Sink and Soap Tray for Bathroom Sink Silicone Soap Tray with Drain and Toothbrush Holder Utensil Dispenser Tray and Kitchen Tool Manager

YZEOKAC$4.95187 rev

1y ago

What buyers say about silicone sponge holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Amazing quality”

Size-Overall13%

“Fits like a glove”

Advertised Vs Actual Product11%

“As Advertised”

Ease Of Cleaning9%

“Easy clean up”

Ease Of Use5%

“Very handy”

Value For Money5%

“Very affordable”

Design-Overall4%

“Good design”

Organizing Capabilities4%

“Great organizer”

Drainage4%

“Great drainage”

Efficiency4%

“Product works well in my new camper”

What buyers complain about

Size-Overall20%

“To big”

Quality-Overall6%

“Bad quality”

Ease Of Cleaning5%

“It gets dirty very easily”

Rusts/Corrodes5%

“Will Rust”

Durability5%

“Do not last”

Strength4%

“Not sturdy”

Stain Resistance4%

“Immediately became stained”

Drainage4%

“The base does not drain”

Water Resistance3%

“All the water gets stuck”

Advertised Vs Actual Product3%

“Not as described”

Top return reasons

Size-Overall67%

Color4%

Advertised Vs Actual Product4%

Quality-Overall2%

Functionality-Overall2%

Value For Money2%

Material Quality2%

Thin2%

Strength1%

Compatibility-Overall1%

Common questions

Is silicone sponge holder profitable to sell on Amazon United States?: The niche generates $41K/yr across 46 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +7.6%. Flapen's verdict: Skip it (44/100).
How competitive is the silicone sponge holder niche?: 33 brands and 72 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in silicone sponge holder?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Ease Of Cleaning. The return rate is 3.0%.
When does demand for silicone sponge holder peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the silicone sponge holder niche?: Listings span $4.04–$22.73; the average listing price is $9.12 (sweet spot $15–$100). The average incumbent carries 4,307 reviews — the moat a new listing must climb.