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Silicone Sponge Holder

Fail

Shoppers spend an estimated $41K a year here, so Silicone Sponge Holder is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$41K/yr118K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
41%top-5 click share · 33 brands · 72 sellers

Flapen Score

Silicone Sponge Holder against its category

The dotted line is the Home & Kitchen average. Past it, Silicone Sponge Holder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Sponge Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Sponge Holder 118K times last year and spent an estimated $41K. The top 5 brands take 50% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
3.8%
Market size, estimated
$41Ka year
Peak month
January1.4× the quietest month
Top search term
silicone sponge holder26K searches a year

02 · Price

A sale here is worth $9.12.

Listings sell for $9.12 on average, from $4.04 to $22.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $9.12 that is $0 to $912 a year per listing.

Average price
$9.12under the $15 to $100 sweet spot
Price range
$4.04–$22.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$912
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #140 within Holders & Dispensers. It carries 4,307 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#140in Holders & Dispensers
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,307per listing
Listings tracked
46

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
31 months

Products

Top Silicone Sponge Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

33 falling

Sellers

72

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

41%

Top 20: 75%

Open market

45%

  • Brand 125%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Silicone Sponge Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silicone Sponge Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone sponge holder26K/yr
  • sponge tray24K/yr
  • silicone sink tray14K/yr
  • sponge tray for kitchen sink16K/yr
  • silicone sponge holder for kitchen sink9K/yr
  • kitchen sponge tray8K/yr
  • silicone sink caddy8K/yr
  • sponge mat5K/yr
  • silicone tray for kitchen counter6K/yr
  • silicone kitchen sink tray2K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Sponge Holder

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
3.0%of orders come back
“To big”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Silicone Sponge Holder questions

Answered from the same tracked data.