Silicone Pan Protectors

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

-21.1%

Conversion, latest week

5.3%

Market size, estimated

$73Ka year

Peak month

January2.4× the quietest month

Top search term

silicone pan protectors37K searches a year

Listings sell for $18.45 on average, from $8.90 to $44.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $18.45 that is $2K to $5K a year per listing.

Average price

$18.45inside the $15 to $100 sweet spot

Price range

$8.90–$44.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #229 within Cookware Accessories. It carries 1,392 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

8.7%

Average rank

#229in Cookware Accessories

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,392per listing

Listings tracked

20

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months