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Silicone Mini Muffin Pan

Fail

The top 5 brands take 96% of clicks, so Silicone Mini Muffin Pan is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$449K/yr345K searches / yr
90-day growth
-15.3%search demand this quarter
Competition
85%top-5 click share · 7 brands · 9 sellers

Flapen Score

Silicone Mini Muffin Pan against its category

The dotted line is the Home & Kitchen average. Past it, Silicone Mini Muffin Pan is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Mini Muffin Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Mini Muffin Pan 345K times last year and spent an estimated $449K. The top 5 brands take 96% of clicks. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $449K a year.

Searches, last 12 months
345K
Growth, 90 days vs prior 90
-15.3%
Conversion, latest week
11.1%
Market size, estimated
$449Ka year
Peak month
January1.7× the quietest month
Top search term
silicone mini muffin pan135K searches a year

02 · Price

A sale here is worth $11.71.

Listings sell for $11.71 on average, from $8.37 to $19.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $11.71 that is $23K to $29K a year per listing.

Average price
$11.71under the $15 to $100 sweet spot
Price range
$8.37–$19.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
$23K–$29K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Muffin & Cupcake Pans. It carries 1,304 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#27in Muffin & Cupcake Pans
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,304per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Silicone Mini Muffin Pan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

$0$45K$90K$135K$180K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

2%

  • CAKETIME40%
  • Fimary35%
  • VRUIFA12%
  • RICCLE4%
  • AOTASO4%
  • KL KALOO2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Silicone Mini Muffin Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Silicone Mini Muffin Pan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone mini muffin pan135K/yr
  • mini muffin silicone molds71K/yr
  • mini silicone muffin cups44K/yr
  • mini muffin pan silicone20K/yr
  • mini silicone muffin pan15K/yr
  • mini cupcake silicone mold8K/yr
  • silicone mini muffin6K/yr
  • mini muffin silicone pan6K/yr
  • silicone mini cupcake pan6K/yr
  • silicone mini muffin pans6K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Mini Muffin Pan

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Strength”
2.1%of orders come back
“Very flimsy”
A buyer, on “Strength”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silicone Mini Muffin Pan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data