silicone microwave cover
Worth a lookShows low returns (1.8%), but a deep review moat (16,084 avg reviews) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$16.66avg listing price — sweet spot $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Price range
Good$7.53–$34.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$167K$167K/yr · 148K searches
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad16,083.54avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, silicone microwave cover is a $167K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Worth a look — 50/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
silicone microwave cover market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $133K–$167K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 36 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
28
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
27%
- Tovolo35%
- LSR LORESO12%
- GLOU-GLOU GOOSE GGG9%
- Guvvie6%
- Kichwit6%
- EZY ACTIVE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top silicone microwave cover search terms
- silicone microwave splatter cover39K/yr
- silicone microwave cover49K/yr
- microwave splatter cover silicone21K/yr
- microwave silicone cover5K/yr
- microwave cover silicone6K/yr
- silicone covers for microwave3K/yr
- silicone microwave plate cover4K/yr
- silicone splatter cover for microwave6K/yr
- silicone microwave cover for food3K/yr
- silicone microwave food cover3K/yr
Top silicone microwave cover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tovolo Collapsible Microwave Splatter Cover Charcoal Gray Medium 10.5 in
Tovolo$10.034.6★83,631 rev
Microwave Food Splatter Cover Guard Glass Silicone Collapsible BPA-Free
LSR LORESO$23.844.6★810 rev
Tovolo Microwave Splatter Cover for Food Medium Blue Haze Dishwasher Safe Collapsible Reusable Cover for Food in Microwave Uses BPA Free Safe Silicone 10 inch Vented Microwave Cover
Tovolo$9.314.6★83,631 rev
Guvvie Silicone lids - 5 Pack Heat Resistant Microwave Splatter Cover Reusable silicone Suction lids for food storage Fits Bowls Cups Skillets Plates Pots Pans StoveTop Oven Fridge Safe
Guvvie$9.914.5★6,230 rev
Collapsible Microwave Cover for Food - Silicone and Glass Splatter Guard Lid for 6-12 inch Plates & Bowls Dishwasher Safe Heat Resistant BPA-Free Black
EZY ACTIVE$34.314.6★3,453 rev
Newest
by launch date
haakaa Collapsible Silicone Microwave Splatter Cover for Food 11.5 Inch Vented Microwave Plate Cover with Easy-Lift Grip Dishwasher Safe Heat Resistant
haakaa$17.8033 rev
Silicone Lids for Bowl 3 Pack Microwave Splatter Cover with 3 Sizes Reusable Heat Resistant Lids Fits Bowls Plates Pots Pans Skillets Stove Top Oven Fridge Dishwasher Safe
GUANCI$9.834,269 rev
Tovolo Microwave Splatter Cover for Food Medium Blue Haze Dishwasher Safe Collapsible Reusable Cover for Food in Microwave Uses BPA Free Safe Silicone 10 inch Vented Microwave Cover
Tovolo$9.3183,631 rev
Tovolo 3-Piece Silicone Microwave Splatter Lid Set Blue Haze Small Medium Large Set of 3 Collapsible Dishwasher Safe BPA Free Vented Silicone Microwave Splatter Cover Set for Food Reheating
Tovolo$25.0883,631 rev
VEVOR Microwave Splatter Cover & Mat 10.8 Collapsible Microwave Lid for Food 500F Heat-Resistant Silicone & Tempered Glass Splatter Guard for Plate Dish Multi-Purpose Kitchen Gadget with Handle
VEVOR$19.41342 rev
Trending
90-day click momentumhaakaa Collapsible Silicone Microwave Splatter Cover for Food 11.5 Inch Vented Microwave Plate Cover with Easy-Lift Grip Dishwasher Safe Heat Resistant
haakaa$17.804.5★
Tovolo Microwave Splatter Cover for Food Medium Blue Haze Dishwasher Safe Collapsible Reusable Cover for Food in Microwave Uses BPA Free Safe Silicone 10 inch Vented Microwave Cover
Tovolo$9.314.6★
Tovolo 3-Piece Silicone Microwave Splatter Lid Set Blue Haze Small Medium Large Set of 3 Collapsible Dishwasher Safe BPA Free Vented Silicone Microwave Splatter Cover Set for Food Reheating
Tovolo$25.084.6★
Silicone Lids for Bowl 3 Pack Microwave Splatter Cover with 3 Sizes Reusable Heat Resistant Lids Fits Bowls Plates Pots Pans Skillets Stove Top Oven Fridge Dishwasher Safe
GUANCI$9.834.5★
Microwave Splatter Cover 10.5 - Foldable Silicone Microwave Cover for Food
Bagean$14.824.6★
What buyers say about silicone microwave cover
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans easy”
“Excellent product”
“Its easy to pop open”
“nice variety of sizes”
“As described”
“Great Value”
“Works well for a variety of plate sizes”
“The silicone material is durable”
“Love using this in microwave”
“Very durable”
What buyers complain about
“Too small”
“broke easily”
“a little hard to get off at times”
“Poor quality control”
“Doesn't clean easily”
“this product is not microwave safe”
“Handle keeps popping out”
“items overheat very quickly”
“Looks deceiving”
“Its ok just not a soft material as I expected the Silicone to be”
Top return reasons
Common questions
- Is silicone microwave cover profitable to sell on Amazon United States?
- The niche generates $167K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the silicone microwave cover niche?
- 17 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in silicone microwave cover?
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 1.8%.
- When does demand for silicone microwave cover peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the silicone microwave cover niche?
- Listings span $7.53–$34.31; the average listing price is $16.66 (sweet spot $15–$100). The average incumbent carries 16,084 reviews — the moat a new listing must climb.