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Silicone Egg Molds

Fail

Demand is soft, at -70.2% this quarter, so Silicone Egg Molds is a Fail.

Flapen Score
45
45 / 100
Ranks 7,297 of 11,240 Home & Kitchen niches · −4 vs the category median of 49
Market size
$81K/yr132K searches / yr
90-day growth
-70.2%search demand this quarter
Competition
53%top-5 click share · 24 brands · 76 sellers

Flapen Score

Silicone Egg Molds against its category

The dotted line is the Home & Kitchen average. Past it, Silicone Egg Molds is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Egg Molds market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Egg Molds 132K times last year and spent an estimated $81K. The top 5 brands take 62% of clicks. Demand peaks in Apr. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -70.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-70.2%
Conversion, latest week
4.5%
Market size, estimated
$81Ka year
Peak month
April4.0× the quietest month
Top search term
silicone egg mold44K searches a year

02 · Price

A sale here is worth $13.54.

Listings sell for $13.54 on average, from $6.27 to $40.70. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.54 that is $0 to $1K a year per listing.

Average price
$13.54under the $15 to $100 sweet spot
Price range
$6.27–$40.70
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #127 within Muffin & Cupcake Pans. It carries 3,410 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
6.8%
Average rank
#127in Muffin & Cupcake Pans
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
3,410per listing
Listings tracked
28

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Silicone Egg Molds products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

$0$8K$16K$24K$32K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

76

Est. top-5 brand share

62%

Top 20: 95%

Est. top-5 click share

53%

Top 20: 90%

Open market

32%

  • Redfly23%
  • YOLCAR12%
  • CAKETIME9%
  • COTEY9%
  • Hmxpls8%
  • Vnray5%

Demand

Silicone Egg Molds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 4.0×

Search terms

Top Silicone Egg Molds search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silicone egg mold44K/yr
  • egg silicone mold26K/yr
  • egg mold silicone27K/yr
  • silicone egg12K/yr
  • egg patty maker10K/yr
  • egg molds silicone6K/yr
  • silicone egg molds for oven7K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Egg Molds

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Cleaning”
14%of negative reviews mention “Leak-Proof”
1.9%of orders come back
“They all leak”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Egg Molds questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data