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Silicone Donut Molds

Fail

Prices span $6.31–$16.67, mostly outside the sweet spot, so Silicone Donut Molds is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$174K/yr244K searches / yr
90-day growth
+23.3%search demand this quarter
Competition
74%top-5 click share · 11 brands · 22 sellers

Flapen Score

Silicone Donut Molds against its category

The dotted line is the Home & Kitchen average. Past it, Silicone Donut Molds is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Donut Molds market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Donut Molds 244K times last year and spent an estimated $174K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
+23.3%
Conversion, latest week
7.1%
Market size, estimated
$174Ka year
Peak month
October1.4× the quietest month
Top search term
donut mold55K searches a year

02 · Price

A sale here is worth $10.10.

Listings sell for $10.10 on average, from $6.31 to $16.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.10 that is $10K to $13K a year per listing.

Average price
$10.10under the $15 to $100 sweet spot
Price range
$6.31–$16.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$13K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Pastry & Baking Molds. It carries 2,968 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Pastry & Baking Molds
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,968per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Silicone Donut Molds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

13%

  • Brand 134%
  • Brand 219%
  • Brand 317%
  • Brand 48%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 13%)

Demand

Silicone Donut Molds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silicone Donut Molds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donut mold55K/yr
  • silicone donut mold20K/yr
  • donut molds for baking31K/yr
  • silicone donut molds for baking36K/yr
  • donut silicone mold21K/yr
  • silicone donut pan31K/yr
  • donut molds12K/yr
  • donut mold silicone8K/yr
  • silicone donut molds6K/yr
  • donut pan silicone8K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Donut Molds

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Baking”
19%of negative reviews mention “Strength”
2.2%of orders come back
“To flimsy”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Silicone Donut Molds questions

Answered from the same tracked data.