silicone donut molds
Skip itPrices mostly outside the sweet spot ($6.31–$16.67) — this niche doesn't clear our bar today.
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Market size
Okay$174K$174K/yr · 244K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,967.87avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.10avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Price range
Bad$6.31–$16.67cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, silicone donut molds is a $174K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 42/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
silicone donut molds market data
- Units sold / yr
- 15K–20K
- avg 1,000–1,250/product
- Revenue / yr
- $152K–$202K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 35 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
22
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
13%
- Aichoof34%
- Anaeat19%
- Walfos17%
- KASHME8%
- LGQUK6%
- FUN LAVIE4%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top silicone donut molds search terms
- donut mold55K/yr
- silicone donut mold20K/yr
- donut molds for baking31K/yr
- silicone donut molds for baking36K/yr
- donut silicone mold21K/yr
- silicone donut pan31K/yr
- donut molds12K/yr
- donut mold silicone8K/yr
- silicone donut molds6K/yr
- donut pan silicone8K/yr
Top silicone donut molds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey
Aichoof$6.314.6★2,414 rev
Anaeat 3 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffin Cake Biscuit Bagels - Oven & Dishwasher Safe (Multicolor)
Anaeat$7.974.5★1,778 rev
Walfos Non-Stick Donut Pan For Baking-Silicone Doughnut Mold BPA FREE Make Perfect Donut Cake Biscuit Bagels Dishwasher Safe Set of 3
Walfos$8.834.5★6,386 rev
Aichoof Non-Stick Silicone Donut Pan Set of 2 BPA-Free Easy Release(Blue)
Aichoof$6.344.6★2,414 rev
KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream
KASHME$16.674.7★219 rev
Newest
by launch date
Fchil Silicone Donut Mold for Baking 6 Cavity 27.5 x 17cm
Fchil$8.0910 rev
Vnray Nonstick Silicone Donut Pan: 3.5 Inch Doughnut Baking Mold with Frame
Vnray$14.75207 rev
KASHME Silicone Donut Pan for Baking 6 Cavity 3.25 Inch Cream
KASHME$16.67219 rev
LGQUK 3 Pack Silicone Donut Pan for Baking Non-Stick Doughnut Pan 6 Cavity Fluted Tube Cake Silicone Mold for Baking (Blue+Gray+Pink)
LGQUK$12.16234 rev
Dwwffer Silicone Donut Mold 2 Pack Non-Stick Silicone Doughnut Pan(Purple)
Dwwffer$9.4410 rev
Trending
90-day click momentumFchil Silicone Donut Mold for Baking 6 Cavity 27.5 x 17cm
Fchil$8.094.1★
Dwwffer Silicone Donut Mold 2 Pack Non-Stick Silicone Doughnut Pan(Purple)
Dwwffer$9.444.7★
Aichoof Non-Stick Silicone Donut Pan Set of 2 BPA-Free Easy Release(Blue)
Aichoof$6.344.6★
Anaeat 2 Pack Donut Pan Silicone Baking Mold Just Pop Out! Non-Stick Doughnuts Baking Pans BPA Free for 6 Full-Size Donuts Muffins Cake Biscuit Bagels - Easy Clean Oven Dishwasher Safe (Green)
Anaeat$6.864.5★
Aichoof Non-Stick Silicone Donut Pan for 6 Doughnuts BPA-Free 2-Pack Grey
Aichoof$6.314.6★
What buyers say about silicone donut molds
What buyers praise and complain about, mined from review topics.What buyers love
“Bakes well”
“the pans clean up easily”
“Great size”
“Worth the money”
“Made well, work great & easy to clean”
“Easy to Use”
“Does the Job”
“Non-stick works well”
“non stick so donuts are easy to remove”
“Perfect for homemade donuts”
What buyers complain about
“To flimsy”
“small size”
“Needs to be a thicker silicone”
“they absolutely stick”
“Too bad- they are made with plastic”
“Only one had some discoloration after baking that wouldn't come off easily”
“my doughnut stuck the first time so I had to use cooking spray”
“Chemical smell and taste after first use even after washing”
“Poor quality”
“When you're using sticky batter pull out the non stick 6 large”
Top return reasons
Common questions
- Is silicone donut molds profitable to sell on Amazon United States?
- The niche generates $174K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the silicone donut molds niche?
- 11 brands and 22 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in silicone donut molds?
- Top complaints mined from reviews: Strength, Size-Overall, Thickness. The return rate is 2.2%.
- When does demand for silicone donut molds peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the silicone donut molds niche?
- Listings span $6.31–$16.67; the average listing price is $10.10 (sweet spot $15–$100). The average incumbent carries 2,968 reviews — the moat a new listing must climb.