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Silicone Coaster

Maybe

The products selling today average only 3.3★. But the top 5 products take 71% of clicks, so Silicone Coaster is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$650K/yr498K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
71%top-5 click share · 10 brands · 14 sellers

Flapen Score

Silicone Coaster against its category

The dotted line is the Home & Kitchen average. Past it, Silicone Coaster is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Coaster market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Coaster 498K times last year and spent an estimated $650K. The top 5 brands take 86% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 498K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $650K a year.

Searches, last 12 months
498K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
2.6%
Market size, estimated
$650Ka year
Peak month
January3.3× the quietest month
Top search term
barsys smart coaster 2.0 cocktail machine60K searches a year

02 · Price

A sale here is worth $50.36.

Listings sell for $50.36 on average, from $7.98 to $255.96. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 3,000 to 4,000 of them. At $50.36 that is $151K to $201K a year per listing.

Average price
$50.36inside the $15 to $100 sweet spot
Price range
$7.98–$255.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
3,000–4,000
Revenue per listing a year
$151K–$201K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #1,289 within Bar Tools & Drinkware. It carries 1,091 reviews at 3.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
19.2%
Average rank
#1,289in Bar Tools & Drinkware
Average rating
3.29 starsAmazon United States average 4.42 stars
Average reviews
1,091per listing
Listings tracked
13

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Silicone Coaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 falling

Sellers

14

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Brand 160%
  • Brand 210%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 10%)

Demand

Silicone Coaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '26DecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 3.3×

Search terms

Top Silicone Coaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barsys smart coaster 2.0 cocktail machine60K/yr
  • rubber coasters29K/yr
  • smart coaster cocktail mixer118K/yr
  • rubber coasters for drinks20K/yr
  • barsys smart coaster114K/yr
  • smart coaster36K/yr
  • barsys coaster21K/yr
  • smart coaster cocktail maker18K/yr
  • smart cocktail maker12K/yr
  • smart cocktail coaster8K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Coaster

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Advertised Vs Actual Product”
15%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Garbage”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Silicone Coaster questions

Answered from the same tracked data.