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Silicone Cake Pan

Maybe

Products sell for $22.36 on average, inside the sweet spot. But demand is soft, at -16.7% this quarter, so Silicone Cake Pan is a Maybe.

Flapen Score
55
55 / 100
Top 22% of 11,240 Home & Kitchen niches · +6 vs the category median of 49
Market size
$100K/yr169K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
24%top-5 click share · 44 brands · 64 sellers

Flapen Score

Silicone Cake Pan against its category

The dotted line is the Home & Kitchen average. Past it, Silicone Cake Pan is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silicone Cake Pan market on Amazon at a glance

Shoppers on Amazon United States searched for Silicone Cake Pan 169K times last year and spent an estimated $100K. The top 5 brands take 44% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
2.6%
Market size, estimated
$100Ka year
Peak month
December1.4× the quietest month
Top search term
silicone cake pan49K searches a year

02 · Price

A sale here is worth $22.36.

Listings sell for $22.36 on average, from $6.76 to $71.42. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $22.36 that is $0 to $2K a year per listing.

Average price
$22.36inside the $15 to $100 sweet spot
Price range
$6.76–$71.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #146 within Cake Pans. It carries 2,321 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#146in Cake Pans
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,321per listing
Listings tracked
77

04 · Newcomers

4 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Silicone Cake Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

44 flat

Sellers

64

Top-5 brand share

44%

Top 20: 85%

Top-5 click share

24%

Top 20: 59%

Open market

51%

  • Brand 115%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Silicone Cake Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Silicone Cake Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • silicone cake pan49K/yr
  • silicone baking set74K/yr
  • silicone baking tray21K/yr
  • silicone baking dish8K/yr
  • cake pan silicone6K/yr
  • silicone baking trays for oven5K/yr
  • silicon pan2K/yr
  • cake pans silicone3K/yr

Reviews and returns

What reviews say buyers love and hate about Silicone Cake Pan

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Strength”
1.8%of orders come back
“Cheap and flimsy”
A buyer, on “Strength”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Silicone Cake Pan questions

Answered from the same tracked data.