Is silicone bundt cake pan profitable to sell on Amazon United States?

The niche generates $177K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (46/100).

How competitive is the silicone bundt cake pan niche?

15 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in silicone bundt cake pan?

Top complaints mined from reviews: Strength, Cooking Experience, Thickness. The return rate is 2.4%.

When does demand for silicone bundt cake pan peak?

Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the silicone bundt cake pan niche?

Listings span $4.71–$38.49; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 908 reviews — the moat a new listing must climb.

silicone bundt cake pan

Skip it

Soft demand (-20.6% this quarter) — this niche doesn't clear our bar today.

Conversion

Great7.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.71–$38.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good908.47

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.4%

return rate — above 5% kills the launch gate

Avg price

Good$13.30

avg listing price — sweet spot $15–$100

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$177K

$177K/yr · 173K searches

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-20.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, silicone bundt cake pan is a $177K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

silicone bundt cake pan market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $133K–$166K; units × avg price
Conversion rate: 7.7%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 11.7%
Avg brand age: 43 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

24%

SOV24%
PADELE24%
Kenond13%
Vinino6%
ASBAYSON4%
AOTASO4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top silicone bundt cake pan search terms

silicone bundt cake pan74K/yr -13.5%6.8% conv.
silicone bundt pan42K/yr -26.4%5.4% conv.
silicone bundt pans for baking24K/yr -27.3%5.9% conv.
silicone bundt cake molds8K/yr +21.7%2.2% conv.
bundt cake pan silicone7K/yr -24.2%5.5% conv.
silicone bundt cake pans6K/yr -43.6%4.5% conv.
silicone bundt pans5K/yr -9.3%3.1% conv.
silicone bundt pans on sale clearance4K/yr -46.4%6.7% conv.
silicone bundt3K/yr -33.1%5.8% conv.

All search terms

Top silicone bundt cake pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PADELE 2 Pack Silicone Cake Pan Nonstick 10 Inch Silicone Cake Molds Pound Cake Pan Baking Cake Pan for Jello Gelatin Cake Brownie and BreadPink+Blue

PADELE$9.984.5★1,271 rev

SOV silicone cake pan silicone Cake Molds Bakeware Non Stick 10 inch Pan for Jello Gelatin cake Silicone Baking Molds for Cakes Round Baking Pan (1 pack)

SOV$8.004.5★1,272 rev

Kenond Silicone Fluted Pans Non-stick with Sturdy Handle Baking Molds Perfect Bakeware for Cake Jello Gelatin Bread Para Gelatinas 9.5 Inch (Blue)

Kenond$15.344.6★2,093 rev

Vinino 9.5 Inch Silicone Fluted Tube Cake Pan with Metal Reinforced Frame Pound Cake Pan Mold BPA Free Silicone Bakeware for Cake Bread Jello Gelatin Flan 1 Pack

Vinino$9.114.6★35 rev

ASBAYSON 10 Inch Round Silicone Cake Pan Non-Stick Silicone Baking Mold Bakeware for Cake Jello Gelatin (Red 1 Pack)

ASBAYSON$7.884.5★554 rev

Newest

by launch date

Vinino 9.5 Inch Silicone Fluted Tube Cake Pan with Metal Reinforced Frame Pound Cake Pan Mold BPA Free Silicone Bakeware for Cake Bread Jello Gelatin Flan 1 Pack

Vinino$9.1135 rev

3mo ago

AOTASO 9.5 Inch Silicone Fluted Tube Cake Pan Non-Stick Round Silicone Cake Mold with Stainless Steel Frame Easy Release Tube Bakeware for Baking Cake Flan Chocoflan Jello Bread (Cream 1 Pack)

AOTASO$10.7186 rev

3mo ago

YOVLOSIN 2 Pack 10 Inch Silicone Cake Pan Nonstick Pound Cake Baking Reusable Silicone Baking Pan for Cake Brownie Bread Jello Gelatin (Blue+Pink)

YOVLOSIN$9.8712 rev

5mo ago

SOV silicone cake pan silicone Cake Molds Bakeware Non Stick 10 inch Pan for Jello Gelatin cake Silicone Baking Molds for Cakes Round Baking Pan (grey+1 pack)

SOV$8.061,272 rev

9mo ago

AVIDON 9.5inch Cake Pan Fluted Tube Cake Pan for Cupcakes Donuts Muffins 1 packs Non-stick Silicone Baking Molds (9.5 inch pan)

AVIDON$4.7184 rev

10mo ago

What buyers say about silicone bundt cake pan

What buyers praise and complain about, mined from review topics.

What buyers love

Baking17%

“This pan makes baking almost flawless”

Ease Of Cleaning12%

“Cleanup is quick”

Ease Of Use11%

“Easy to use”

Quality-Overall8%

“Overall, this is an excellent and versatile tube pan”

Advertised Vs Actual Product7%

“As described”

Value For Money5%

“Worth the money”

Non-Stick Coating4%

“The non-stick surface works very well”

Cooking Experience3%

“It cooked evenly”

Color3%

“colors are cute”

Size-Overall3%

“Good size”

What buyers complain about

Strength26%

“VERY flimsy”

Cooking Experience6%

“Cakes do not get done with normal cooking time”

Thickness6%

“Not deep enough”

Adhesion/Stickiness5%

“After a few uses bunt cakes starts to stick”

Ease Of Use4%

“a little difficult to work with”

Quality-Overall4%

“very cheaply made”

Functionality-Overall4%

“Didn't Work”

Color2%

“The color is an off-white with little confetti dots on it”

Non-Stick Coating2%

“I refuse to coat my jello with cooking oil or a cooking spray”

Instructions/User Manual/Troubleshooting2%

“No instructions with this item”

Top return reasons

Size-Overall42%

Strength13%

Material Quality9%

Quality-Overall7%

Advertised Vs Actual Product6%

Functionality-Overall4%

Thin4%

Value For Money3%

Smell2%

Thickness2%

Common questions

Is silicone bundt cake pan profitable to sell on Amazon United States?: The niche generates $177K/yr across 19 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Skip it (46/100).
How competitive is the silicone bundt cake pan niche?: 15 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in silicone bundt cake pan?: Top complaints mined from reviews: Strength, Cooking Experience, Thickness. The return rate is 2.4%.
When does demand for silicone bundt cake pan peak?: Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the silicone bundt cake pan niche?: Listings span $4.71–$38.49; the average listing price is $13.30 (sweet spot $15–$100). The average incumbent carries 908 reviews — the moat a new listing must climb.