Sign
MaybeAn estimated 1.0% of orders come back. But buyers convert on only 1.4% of searches, so Sign is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $851K/yr2.5M searches / yr
- 90-day growth
- +19.1%search demand this quarter
- Competition
- 37%top-5 click share · 25 brands · 34 sellers
Flapen Score
Sign against its category
The dotted line is the Home & Kitchen average. Past it, Sign is stronger. Inside it, weaker.
Market
The Sign market on Amazon at a glance
Shoppers on Amazon United States searched for Sign 2.5M times last year and spent an estimated $851K. The top 5 brands take 65% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 2.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $851K a year.
- Searches, last 12 months
- 2.5M
- Growth, 90 days vs prior 90
- +19.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $851Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- sign504K searches a year
02 · Price
A sale here is worth $24.67.
Listings sell for $24.67 on average, from $7.73 to $171.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $24.67 that is $12K to $19K a year per listing.
- Average price
- $24.67inside the $15 to $100 sweet spot
- Price range
- $7.73–$171.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $12K–$19K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 19% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #458 within Decorative Signs & Plaques. It carries 771 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 19%
- Out of stock, average day
- 0.6%
- Average rank
- #458in Decorative Signs & Plaques
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 771per listing
- Listings tracked
- 42
04 · Newcomers
3 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Sign products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
34
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
37%
Top 20: 76%
Open market
31%
- Brand 130%
- Brand 217%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Sign search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Sign search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sign504K/yr
- custom sign373K/yr
- metal signs314K/yr
- signs for outside143K/yr
- custom signs154K/yr
- metal signs for outside101K/yr
- custom signs outdoor85K/yr
- custom metal sign102K/yr
- metal sign101K/yr
- outdoor sign56K/yr
Reviews and returns
What reviews say buyers love and hate about Sign
We read the reviews and the return reasons for every product selling here.
“It was much bigger than I thought it would be”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sign questions
Answered from the same tracked data.









