siena memory foam mattress
Worth a lookShows low returns (1.1%), but prices mostly outside the sweet spot ($84.35–$635.43) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.4%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$155K$155K/yr · 115K searches
Avg price
Okay$311.68avg listing price — sweet spot $15–$100
Review moat
Bad5,355.39avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$84.35–$635.43cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, siena memory foam mattress is a $155K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
siena memory foam mattress market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $234K–$312K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #847
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 80%
- Out of stock
- 16.6%
- Avg brand age
- 23 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
27
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
44%
Top 20: 81%
Open market
21%
- Siena38%
- Novilla11%
- Zinus10%
- EGOHOME7%
- Sleepmax7%
- RRESTA6%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +28.4% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.3×
Top siena memory foam mattress search terms
- siena mattress52K/yr
- sienna mattress15K/yr
- siena memory foam mattress15K/yr
- siena mattress queen9K/yr
- siena10K/yr
- siena hybrid mattress5K/yr
- sienna mattress queen6K/yr
- siena premier hybrid mattress4K/yr
Top siena memory foam mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Siena Signature 12 Hybrid Mattress California King Medium Firm Feel
Siena$449.293.3★3 rev
Siena Signature 14 Hybrid Mattress Twin Medium Firm Feel
Siena$289.183.3★3 rev
Zinus 12 Inch Queen Green Tea Memory Foam Mattress Medium Firm Feel
Zinus$278.053.7★4,672 rev
Novilla Bliss Queen Size Mattress 12 Inch Gel Memory Foam Mattress Queen
Novilla$275.044.4★31,224 rev
RRESTA Medium Firm Queen Mattress 14 Inch - Hotel Collection Hybrid Mattress with 7-Zone Support for Spinal Alignment Extra Back & Hip Support Fiberglass-Free CertiPUR-US Certified 365-Night Trial
RRESTA$366.054.5★372 rev
Newest
by launch date
Queen Size Mattress (High-End Upgraded) Hotel-Level Luxury 12 Inch Hybrid Queen Mattress in A Box Cooling-Gel Memory Foam & Pocket Springs Back Pain Extra Edge Support 365-Night Trial Medium Firm
MOOA$217.03110 rev
Sleepmax Queen Mattress 14 Inch - Enhanced Deep Sleep Hybrid Mattress for Pressure Relieving - Cooling Bed in a Box for Back & Side Sleepers - CertiPUR-US Certified 365-Night Trial Fiberglass-Free
Sleepmax$492.83241 rev
Queen Size Mattress 14 Inch Hybrid Mattresses in a Box Medium Firm Individual Pocket Springs Fiberglass Free Breathable and Stress-Relieving CertiPUR-US 80 x 60
Generic$288.0724 rev
Queen Size Mattress 12 Inch Hybrid Mattresses in a Box Medium Firm Individual Pocket Springs Fiberglass Free Breathable and Stress-Relieving CertiPUR-US 80 x 60
Generic$250.5071 rev
Siena Signature 12 Hybrid Mattress California King Medium Firm Feel
Siena$449.293 rev
Trending
90-day click momentumSleepmax Queen Mattress 14 Inch - Enhanced Deep Sleep Hybrid Mattress for Pressure Relieving - Cooling Bed in a Box for Back & Side Sleepers - CertiPUR-US Certified 365-Night Trial Fiberglass-Free
Sleepmax$492.834.5★
Queen Size Mattress (High-End Upgraded) Hotel-Level Luxury 12 Inch Hybrid Queen Mattress in A Box Cooling-Gel Memory Foam & Pocket Springs Back Pain Extra Edge Support 365-Night Trial Medium Firm
MOOA$217.034.1★
Siena Womens Dress Black 14
Siena$84.353.0★
Queen Size Mattress 12 Inch Hybrid Mattresses in a Box Medium Firm Individual Pocket Springs Fiberglass Free Breathable and Stress-Relieving CertiPUR-US 80 x 60
Generic$250.504.4★
Queen Size Mattress 14 Inch Hybrid Mattresses in a Box Medium Firm Individual Pocket Springs Fiberglass Free Breathable and Stress-Relieving CertiPUR-US 80 x 60
Generic$288.074.1★
What buyers say about siena memory foam mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable as expected”
“the memory foam feels great”
“Money well spent”
“the quality has been consistently reliable”
“soft to the touch”
“Assembly was easy”
“It is true to size”
“there is no sagging”
“no chemical smell”
“Just what I expected”
What buyers complain about
“Hard As A Rock”
“Not as comfortable as I expected”
“MATTRESS SINKS”
“Runs small”
“Already ripped as well”
“It is off for quality”
“looks can be deceiving”
“Woke up feeling stiff”
“Bad mattress”
“Very stiff”
Top return reasons
Common questions
- Is siena memory foam mattress profitable to sell on Amazon United States?
- The niche generates $155K/yr across 41 tracked products. 13 of 17 products launched in the last 360 days are still selling. 90-day search growth is +28.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the siena memory foam mattress niche?
- 19 brands and 27 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in siena memory foam mattress?
- Top complaints mined from reviews: Hard Feel, Comfort-Overall, Sags/Sinks. The return rate is 1.1%.
- When does demand for siena memory foam mattress peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 2.3× the quietest.
- What does it cost to enter the siena memory foam mattress niche?
- Listings span $84.35–$635.43; the average listing price is $311.68 (sweet spot $15–$100). The average incumbent carries 5,355 reviews — the moat a new listing must climb.