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Shw Desk

Fail

Buyers convert on only 0.4% of searches, so Shw Desk is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$27K/yr76K searches / yr
90-day growth
+1.1%search demand this quarter
Competition
52%top-5 click share · 15 brands · 23 sellers

Flapen Score

Shw Desk against its category

The dotted line is the Home & Kitchen average. Past it, Shw Desk is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shw Desk market on Amazon at a glance

Shoppers on Amazon United States searched for Shw Desk 76K times last year and spent an estimated $27K. The top 5 brands take 78% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+1.1%
Conversion, latest week
0.4%
Market size, estimated
$27Ka year
Peak month
August1.3× the quietest month
Top search term
48 inch table16K searches a year

02 · Price

A sale here is worth $82.97.

Listings sell for $82.97 on average, from $27.40 to $187.19. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $82.97 that is $0 to $8K a year per listing.

Average price
$82.97inside the $15 to $100 sweet spot
Price range
$27.40–$187.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #47 within Home Office Furniture. It carries 10,569 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
85%
Out of stock, average day
12.6%
Average rank
#47in Home Office Furniture
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
10,569per listing
Listings tracked
26

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Shw Desk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

23

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

18%

  • Brand 131%
  • Brand 224%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (9 brands, 18%)

Demand

Shw Desk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Shw Desk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 48 inch table16K/yr
  • shw11K/yr
  • 48x24 table12K/yr
  • 48 table10K/yr
  • 50 inch table8K/yr
  • shw desk8K/yr
  • 24 x 48 table6K/yr
  • 48 x 24 table6K/yr
  • shw home office computer desk144/yr
  • shw home office 48-inch computer desk black49/yr

Reviews and returns

What reviews say buyers love and hate about Shw Desk

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Strength”
9%of negative reviews mention “Strength”
2.2%of orders come back
“It is flimsy”
A buyer, on “Strength”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shw Desk questions

Answered from the same tracked data.