shrek blanket
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.53avg listing price — sweet spot $15–$100
Price range
Great$14.20–$49.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good1,385.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$20K$20K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, shrek blanket is a $20K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
shrek blanket market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $20K–$27K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #4,627
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 81%
- Out of stock
- 10.0%
- Avg brand age
- 37 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
19
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Franco49%
- Silver Buffalo29%
- INTIMO6%
- Bleacher Creatures5%
- KIDS PREFERRED4%
- COCO BRANDS3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -11.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
Top shrek blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Collectibles Shrek Donkey Bedding Super Soft Micro Raschel Throw 46 in x 60 in (Officially Licensed Product) by Franco
Franco$27.484.8★10,530 rev
Silver Buffalo Shrek Donkey and Shrek Hugging 45 x 60 Fleece Throw Soft and Cozy Blanket 250 GSM
Silver Buffalo$30.164.8★2,288 rev
Silver Buffalo Shrek Movie Poster Featuring Donkey Princess Fiona and Lord Farquaad 45 x 60 Fleece Throw Soft and Cozy Blanket 250 GSM
Silver Buffalo$27.494.8★2,288 rev
Silver Buffalo Shrek Wanted Ogres Sign 45 x 60 Fleece Throw Soft and Cozy Blanket 180 GSM
Silver Buffalo$18.284.8★2,288 rev
Shrek Donkey & Dragon Bedding Super Soft Plush Cozy Throw Blanket 46 in x 60 in (Officially Licensed Product) by Franco Collectibles
Franco$33.224.5★26 rev
Newest
by launch dateShrek Donkey & Dragon Bedding Super Soft Plush Cozy Throw Blanket 46 in x 60 in (Officially Licensed Product) by Franco Collectibles
Franco$33.2226 rev
Shrek & Fiona Ogre Bedding Super Soft Plush Cozy Throw Blanket 50 in x 70 in (Officially Licensed Product) by Franco Collectibles
Franco$26.0526 rev
INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (14) Multicolored
INTIMO$24.017 rev
INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (8) Multicolored
INTIMO$19.507 rev
ZippySack Twin Bed Zip-Up Bedding Super Soft Fleece Fitted Blanket with Side Pocket & Durable Zipper Easy Bed-Making for Kids (Shrek)
Bleacher Creatures$35.5196 rev
Trending
90-day click momentum
COCO BRANDS Shrek Mens Pajama Pants - All Over Print Adjustable Elastic Waistband Comfortable Sleepwear for Men & Women Size Medium Blue/Shrek & Donkey Makin Waffles
COCO BRANDS$20.664.3★
Darrenvan Wearable Blanket Hoodie Adult Kids Christmas Oversized Hooded Blanket Soft Comfortable K147
Darrenvan$33.994.6★
INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (8) Multicolored
INTIMO$19.504.8★
INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (14) Multicolored
INTIMO$24.014.8★
Shrek Cuteeze Stuffed Plush Toy 12 Inch Extra Soft Plushie Crinkle Sound in Ears Beans in The Body for Comforting Feel Perfect Loveable Gift for Baby Boys & Girls
KIDS PREFERRED$16.874.9★
What buyers say about shrek blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Its a good quality”
“My son's favorite toy”
“Super cute and soft”
“Its a great size for her to carry around”
“I like the material”
“Exactly as described”
“Comfy”
“The stitching is well done”
“Got him as one of my daughter's birthday presents”
“Lightweight”
What buyers complain about
“To Small”
“Its not a blanket thats going to keep you warm”
“is very thin, almost silky”
“Off color”
“The color looked a little weird and off”
Top return reasons
Common questions
- Is shrek blanket profitable to sell on Amazon United States?
- The niche generates $20K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the shrek blanket niche?
- 8 brands and 19 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in shrek blanket?
- Top complaints mined from reviews: Size-Overall, Warmth, Thickness. The return rate is 1.3%.
- When does demand for shrek blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the shrek blanket niche?
- Listings span $14.20–$49.06; the average listing price is $26.53 (sweet spot $15–$100). The average incumbent carries 1,385 reviews — the moat a new listing must climb.