Shrek Blanket
FailShoppers spend an estimated $20K a year here, so Shrek Blanket is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $20K/yr43K searches / yr
- 90-day growth
- -11.2%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 19 sellers
Flapen Score
Shrek Blanket against its category
The dotted line is the Home & Kitchen average. Past it, Shrek Blanket is stronger. Inside it, weaker.
Market
The Shrek Blanket market on Amazon at a glance
Shoppers on Amazon United States searched for Shrek Blanket 43K times last year and spent an estimated $20K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -11.2%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $20Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- shrek blanket38K searches a year
02 · Price
A sale here is worth $26.53.
Listings sell for $26.53 on average, from $14.20 to $49.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.53 that is $0 to $3K a year per listing.
- Average price
- $26.53inside the $15 to $100 sweet spot
- Price range
- $14.20–$49.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #4,627 within Throws. It carries 1,385 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 94%
- Out of stock, average day
- 10.0%
- Average rank
- #4,627in Throws
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,385per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Shrek Blanket products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Collectibles Shrek Donkey Bedding Super Soft Micro Raschel Throw 46 in x 60 in (Officially Licensed Product) by Franco
- Price
- $27.48
- Rating
- 4.8/5
- Reviews
- 10,530
- Age
- 2y ago

Silver Buffalo Shrek Donkey and Shrek Hugging 45 x 60 Fleece Throw Soft and Cozy Blanket 250 GSM
- Price
- $30.16
- Rating
- 4.8/5
- Reviews
- 2,288
- Age
- 2y ago

Silver Buffalo Shrek Movie Poster Featuring Donkey Princess Fiona and Lord Farquaad 45 x 60 Fleece Throw Soft and Cozy Blanket 250 GSM
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 2,288
- Age
- 2y ago

Silver Buffalo Shrek Wanted Ogres Sign 45 x 60 Fleece Throw Soft and Cozy Blanket 180 GSM
- Price
- $18.28
- Rating
- 4.8/5
- Reviews
- 2,288
- Age
- 4y ago

Shrek Donkey & Dragon Bedding Super Soft Plush Cozy Throw Blanket 46 in x 60 in (Officially Licensed Product) by Franco Collectibles
- Price
- $33.22
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 6mo ago
Trending
estimated 90-day click momentum
COCO BRANDS Shrek Mens Pajama Pants - All Over Print Adjustable Elastic Waistband Comfortable Sleepwear for Men & Women Size Medium Blue/Shrek & Donkey Makin Waffles
- Price
- $20.66
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 1y ago

Darrenvan Wearable Blanket Hoodie Adult Kids Christmas Oversized Hooded Blanket Soft Comfortable K147
- Price
- $33.99
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 2y ago

INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (8) Multicolored
- Price
- $19.50
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 9mo ago

INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (14) Multicolored
- Price
- $24.01
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago

Shrek Cuteeze Stuffed Plush Toy 12 Inch Extra Soft Plushie Crinkle Sound in Ears Beans in The Body for Comforting Feel Perfect Loveable Gift for Baby Boys & Girls
- Price
- $16.87
- Rating
- 4.9/5
- Reviews
- 88
- Age
- 2y ago
Newest
by launch date
Shrek Donkey & Dragon Bedding Super Soft Plush Cozy Throw Blanket 46 in x 60 in (Officially Licensed Product) by Franco Collectibles
- Price
- $33.22
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 6mo ago

Shrek & Fiona Ogre Bedding Super Soft Plush Cozy Throw Blanket 50 in x 70 in (Officially Licensed Product) by Franco Collectibles
- Price
- $26.05
- Rating
- 4.5/5
- Reviews
- 26
- Age
- 7mo ago

INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (14) Multicolored
- Price
- $24.01
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 8mo ago

INTIMO Shrek Pajamas Boys Best Friends Donkey and Puss in Boots 2-Piece Tight Fit Lounge Sleep Set (8) Multicolored
- Price
- $19.50
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 9mo ago

ZippySack Twin Bed Zip-Up Bedding Super Soft Fleece Fitted Blanket with Side Pocket & Durable Zipper Easy Bed-Making for Kids (Shrek)
- Price
- $35.51
- Rating
- 3.9/5
- Reviews
- 96
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
19
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
4%
- Franco49%
- Silver Buffalo29%
- INTIMO6%
- Bleacher Creatures5%
- KIDS PREFERRED4%
- COCO BRANDS3%
- Open — no brand owns it (2 brands, 4%)
Demand
Shrek Blanket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
Reviews and returns
What reviews say buyers love and hate about Shrek Blanket
We read the reviews and the return reasons for every product selling here.
“To Small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shrek Blanket questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









