shower mat
Launch itA $5.9M/yr market growing +13.2% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$5.9M$5.9M/yr · 6.6M searches
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.19–$30.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Review moat
Bad20,703.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, shower mat is a $5.9M/yr Amazon United States market (6.6M searches/yr). The top 5 brands hold 55% of demand. Verdict: Launch it — 66/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
shower mat market data
- Units sold / yr
- 300K–400K
- avg 8,000–10,000/product
- Revenue / yr
- $4.6M–$6.1M
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.2%
- Avg brand age
- 39 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
29 rising
Sellers
70
Top-5 brand share
55%
Top 20: 93%
Top-5 click share
43%
Top 20: 79%
Open market
38%
- GORILLA GRIP13%
- TEESHLY13%
- Homerella11%
- YINENN9%
- OTHWAY9%
- Hargiis7%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +13.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top shower mat search terms
- shower mat non slip anti mold1.2M/yr
- bathtub mat non slip1.1M/yr
- bath mat for tub non slip754K/yr
- shower mats for inside shower519K/yr
- bathtub mat491K/yr
- bath tub mat non slip305K/yr
- tub mats non slip anti mold267K/yr
- non slip shower mats for inside shower171K/yr
- bath tub mat327K/yr
- anti slip shower mat227K/yr
Top shower mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear
GORILLA GRIP$24.834.5★112,114 rev
TEESHLY Bath Tub and Shower Mats Non Slip 40 x 16 Inch Extra Large Bathtub Mat Machine Washable Bathmat with Drain Holes Suction Cups for Bathroom Floor Gray
TEESHLY$10.904.4★7,213 rev
YINENN Bath and Shower Safety Mats 40x16 inch Non Slip with Suction Cups for Bathroom Stall and Tub Floor Extra Large and Machine Washable Drain Holes Keep Bathtub Clean Clear
YINENN$9.304.4★53,452 rev
homerella Bathtub Mat Non Slip 35x16 Shower Mat Non Slip Anti Mold BPA Free
Homerella$23.624.5★12,498 rev
Hargiis Non Slip Bathtub Mat Anti Slip Shower Mat Fast Drying Bath Tub Mats Foot Scrubber Mat Anti Slip Mat for Tub Floor Bathroom Home Kitchen Hotel (Beige 24x16)
Hargiis$16.134.6★17,261 rev
Newest
by launch date
OTHWAY Bath Mat for Tub Non Slip: 39 X 17 Long Bathtub Mat with Hair CatcherBig Drain Holes Shower Mats for Inside ShowerMachine Washable (Grey)
OTHWAY$14.011,070 rev
OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey
OTHWAY$11.021,676 rev
Amazon Basics Non-Slip Bath Mat with Suction Cups for Tub and Shower Easy to Clean 40 x 16 Grey
Amazon Basics$10.071,088 rev
WRISIN Non-Slip Rubber Bathtub Mat with Suction Cups 16 28 Inch (White)
WRISIN$12.611,366 rev
SlipX Solutions 39x16 Power Grip Non Slip Bathtub Shower Mat Gray
SlipX Solutions$14.6420,992 rev
Trending
90-day click momentum
GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear Blue
GORILLA GRIP$29.024.5★
OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey
OTHWAY$11.024.4★
OTHWAY Bath Mat for Tub Non Slip: 39 X 17 Long Bathtub Mat with Hair CatcherBig Drain Holes Shower Mats for Inside ShowerMachine Washable (Grey)
OTHWAY$14.014.5★
homerella Bathtub Mat Non Slip Kids 40x16 Baby Bath Mat Non Slip Anti Mold
Homerella$23.804.4★
homerella Bathtub Mat Non Slip 35x16 Shower Mat Non Slip Anti Mold BPA Free
Homerella$23.624.5★
What buyers say about shower mat
What buyers praise and complain about, mined from review topics.What buyers love
“Anti slip”
“Awesome quality”
“Fit great”
“As described”
“Soft mat”
“comfortable to use”
“Very affordable”
“It cleans easily”
“It works beautifully”
“Beautiful Color”
What buyers complain about
“Loose grip”
“Poor adhesion”
“Little small”
“Suction did not work”
“Cheap Quality”
“Impossible to get fully clean”
“not as thick as described”
“Chemical smell”
“Not worth the money at half the price”
“Not durable”
Top return reasons
Common questions
- Is shower mat profitable to sell on Amazon United States?
- The niche generates $5.9M/yr across 44 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Launch it (66/100).
- How competitive is the shower mat niche?
- 29 brands and 70 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in shower mat?
- Top complaints mined from reviews: Grip, Adhesion/Stickiness, Size-Overall. The return rate is 2.1%.
- When does demand for shower mat peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the shower mat niche?
- Listings span $7.19–$30.55; the average listing price is $15.19 (sweet spot $15–$100). The average incumbent carries 20,704 reviews — the moat a new listing must climb.