shower mat
Launch itA $5.9M/yr market growing +5.6% this quarter with returns at 2.2% — clears our launch bar.
Market size
Incredible$5.9M$5.9M/yr · 7.1M searches
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 6% kills the launch gate
Price range
Good$7.09–$30.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Review moat
Bad21,218.87avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, shower mat is a $5.9M/yr Amazon United States market (7.1M searches/yr). The top 5 brands hold 54% of demand. Verdict: Launch it — 65/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 400K–500K
- avg 8,000–10,000/product
- Revenue / yr
- $6.0M–$7.5M
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 5.5%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 39 months
- Avg seller age
- 174 days
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
64
Top-5 brand share
54%
Top 20: 92%
Top-5 click share
41%
Top 20: 78%
Open market
40%
- GORILLA GRIP15%
- TEESHLY14%
- Homerella9%
- YINENN9%
- OTHWAY8%
- Hargiis6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 45 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear
GORILLA GRIP$24.884.5★111,402 rev
TEESHLY Bath Tub and Shower Mats Non Slip 40 x 16 Inch Extra Large Bathtub Mat Machine Washable Bathmat with Drain Holes Suction Cups for Bathroom Floor Gray
TEESHLY$10.974.4★6,922 rev
YINENN Bath and Shower Safety Mats 40x16 inch Non Slip with Suction Cups for Bathroom Stall and Tub Floor Extra Large and Machine Washable Drain Holes Keep Bathtub Clean Clear
YINENN$9.574.4★53,162 rev
Hargiis Non Slip Bathtub Mat Anti Slip Shower Mat Fast Drying Bath Tub Mats Foot Scrubber Mat Anti Slip Mat for Tub Floor Bathroom Home Kitchen Hotel (Beige 24x16)
Hargiis$16.124.6★16,373 rev
Bathtub Mat Non Slip 35x16 - homerella Bath Mat Incl. Hooks for Drying Extra Long 100% BPA Free Shower Mat Non Slip Anti Mold Machine Washable Shower Mats for Inside Shower Mildew Resistant
Homerella$23.454.5★12,141 rev
Newest
by launch date
OTHWAY Bath Mat for Tub Non Slip: 39 X 17 Long Bathtub Mat with Hair CatcherBig Drain Holes Shower Mats for Inside ShowerMachine Washable (Grey)
OTHWAY$14.02820 rev
OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey
OTHWAY$10.991,328 rev
WarmSnowTPE Long Bathtub Mat Non Slip 39.5 x 16 Inch Inside Shower Mats with Suction Cups & Drain Holes Soft TPE Bath Mat for Tub Quick-Drain Bathroom Floor Mats Dark Gray
WarmSnow$7.091,154 rev
Amazon Basics Non-Slip Bath Mat with Suction Cups for Tub and Shower Easy to Clean 40 x 16 Grey
Amazon Basics$10.03982 rev
HITSLAM Bathtub Mat Non Slip Soft TPE Bath Mat for Tub Efficient Drainage Bathroom Shower Mat with Suction Cups Bath Tub Mat Easy to Clean 28 x 15 Inch Blue
HITSLAM$7.331,302 rev
Trending
90-day click momentumWarmSnowTPE Long Bathtub Mat Non Slip 39.5 x 16 Inch Inside Shower Mats with Suction Cups & Drain Holes Soft TPE Bath Mat for Tub Quick-Drain Bathroom Floor Mats Dark Gray
WarmSnow$7.094.4★
GORILLA GRIP Patented Bath Tub Shower Mat Machine Washable Bathtub Floor Liner Mats Suction Cups and Drain Holes to Keep Tubs Clean Soft on Feet Bathroom Essentials 35x16 Inch Clear Blue
GORILLA GRIP$27.904.5★
OTHWAY Bath Tub Shower Mat Non Slip Bathtub Floor Liner Mats for Inside Shower Bathroom Suction Cups and Drain Holes for Feet Scrubbing Machine Washable Soft on Feet 35x16 Inch Grey
OTHWAY$10.994.5★
OTHWAY Bath Mat for Tub Non Slip: 39 X 17 Long Bathtub Mat with Hair CatcherBig Drain Holes Shower Mats for Inside ShowerMachine Washable (Grey)
OTHWAY$14.024.6★
Rubbermaid Commercial Products Safti-Grip Bath Mat Large White Suction-Backed for Commercial/Residential Use for Home/Hotel/Shower/Bathtub
Rubbermaid Commercial Products$16.554.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent grip”
“Good Quality Mat”
“Fit great”
“As described”
“Very affordable”
“comfortable to use”
“Soft and Very absorbent”
“Works beautifully”
“It cleans easily”
“Safe and secure”
What buyers complain about
“Didn't grip”
“Did not stick”
“Does not suction”
“Little small”
“Chemical smell”
“Bad quality”
“Impossible to get fully clean”
“Not a bargain”
“Not super thick”
“DOESN'T WORK”
Top return reasons
Common questions
- Is shower mat profitable to sell on Amazon United States?
- The niche generates $5.9M/yr across 45 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Launch it (65/100).
- How competitive is the shower mat niche?
- 29 brands and 64 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in shower mat?
- Top complaints mined from reviews: Grip, Adhesion/Stickiness, Suction. The return rate is 2.2%.
- When does demand for shower mat peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the shower mat niche?
- Listings span $7.09–$30.28; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 21,219 reviews — the moat a new listing must climb.
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