shower curtain liner
Worth a lookShows a $16.5M/yr market, but a deep review moat (92,041 avg reviews) keeps it on the watch list.
Market size
Incredible$16.5M$16.5M/yr · 13.5M searches
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.1%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Bad$7.74avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Review moat
Bad92,040.64avg incumbent reviews — the moat a new listing must climb
Price range
Bad$4.54–$10.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, shower curtain liner is a $16.5M/yr Amazon United States market (13.5M searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
shower curtain liner market data
- Units sold / yr
- 1.0M–1.0M
- avg 200,000–250,000/product
- Revenue / yr
- $7.7M–$7.7M
- units × avg price
- Conversion rate
- 15.7%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
18
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
11%
- Barossa Design29%
- BigFoot21%
- Mrs Awesome18%
- LiBa8%
- EHZNZIE7%
- ALYVIA SPRING6%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top shower curtain liner search terms
- shower curtain liner7.6M/yr
- shower liner2.0M/yr
- clear shower curtain liner1.1M/yr
- shower liner mold and mildew resistant633K/yr
- shower curtain liners mildew resistant429K/yr
- clear shower curtain383K/yr
- plastic shower curtain liner329K/yr
- shower curtain liners296K/yr
- shower liner clear86K/yr
- waterproof shower curtain liners30K/yr
Top shower curtain liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barossa Design Plastic Shower Liner Clear - Premium PEVA Shower Curtain Liner with Rustproof Grommets and 3 Magnets Waterproof Cute Lightweight Standard Size Bathroom Curtains - Clear
Barossa Design$8.774.5★97,767 rev
BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain Rust-Proof Bathroom Essentials
BigFoot$10.004.5★57,872 rev
Mrs Awesome Clear Shower Curtain Liner with 3 Magnets 72x72 Premium Flexible Sturdy Plastic Shower Curtain for Bathroom Lightweight Waterproof Clear
Mrs Awesome$4.864.6★33,363 rev
EHZNZIE Crystal Clear Shower Curtain Liner 72x72 PEVA Waterproof Bath Curtain No Chemical Smell 3 Weighted Magnets Durable with Rustproof Metal Grommets
EHZNZIE$4.544.5★27,726 rev
LiBa Bathroom Shower Curtain Waterproof Plastic Shower Curtain Premium PEVA Non-Toxic with Rust Proof Grommets Clear 8G Bathroom Accessories 72x72
LiBa$9.544.5★257,571 rev
Newest
by launch dateEHZNZIE Crystal Clear Shower Curtain Liner 72x72 PEVA Waterproof Bath Curtain No Chemical Smell 3 Weighted Magnets Durable with Rustproof Metal Grommets
EHZNZIE$4.5427,726 rev
Mrs Awesome Clear Shower Curtain Liner with 3 Magnets 72x72 Premium Flexible Sturdy Plastic Shower Curtain for Bathroom Lightweight Waterproof Clear
Mrs Awesome$4.8633,363 rev
Barossa Design Plastic Shower Liner Clear - Premium PEVA Shower Curtain Liner with Rustproof Grommets and 3 Magnets Waterproof Cute Lightweight Standard Size Bathroom Curtains - Clear
Barossa Design$8.7797,767 rev
BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain Rust-Proof Bathroom Essentials
BigFoot$10.0057,872 rev
ALYVIA SPRING Waterproof Fabric Shower Curtain Liner with 3 Magnets - Soft Hotel Quality Cloth Shower Liner Light-Weight & Machine Washable - Standard Size 72x72 White
ALYVIA SPRING$9.8859,827 rev
Trending
90-day click momentum
LiBa Bathroom Shower Curtain Waterproof Plastic Shower Curtain Premium PEVA Non-Toxic with Rust Proof Grommets Frosted 8G Bathroom Accessories 72x72
LiBa$9.984.5★
BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain Rust-Proof Bathroom Essentials
BigFoot$10.004.5★
Titanker Clear Shower Curtain Liner Plastic Shower Liner PEVA 72 x 72 Lightweight Waterproof Shower Curtains for Bathroom with Magnets and Rustproof Grommets
Titanker$7.074.5★
AmazerBath Shower Curtain Liner 72x72 Clear Shower Curtain Liner Waterproof Plastic Shower Liner Cute Lightweight PEVA Shower Curtain for Bathroom with 3 Magnets and 12 Rustproof Metal Grommets
AmazerBath$7.074.4★
Mrs Awesome Clear Shower Curtain Liner with 3 Magnets 72x72 Premium Flexible Sturdy Plastic Shower Curtain for Bathroom Lightweight Waterproof Clear
Mrs Awesome$4.864.6★
What buyers say about shower curtain liner
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is solid”
“Very affordable”
“As Described”
“fits as expected”
“Durable material”
“Its lightweight and easy to clean”
“Works great does the job”
“Keeps clean”
“nice and sturdy material”
“Effective, Magnets Keep It in Place”
What buyers complain about
“Not very thick”
“Kinda low quality”
“Poor magnets”
“thin as liner could be better”
“NOT WATERPROOF”
“Flimsy material”
“flimsy plastic”
“is falling apart”
“Too big”
“Too lightweight for a shower”
Top return reasons
Common questions
- Is shower curtain liner profitable to sell on Amazon United States?
- The niche generates $16.5M/yr across 11 tracked products. 90-day search growth is +9.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the shower curtain liner niche?
- 10 brands and 18 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in shower curtain liner?
- Top complaints mined from reviews: Thickness, Quality-Overall, Magnetic Strength/Adsorption. The return rate is 1.0%.
- When does demand for shower curtain liner peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the shower curtain liner niche?
- Listings span $4.54–$10.00; the average listing price is $7.74 (sweet spot $15–$100). The average incumbent carries 92,041 reviews — the moat a new listing must climb.