shower curtain and liner set
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Great$20.81avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Market size
Great$943K$943K/yr · 1.6M searches
Price range
Great$4.54–$45.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Review moat
Bad9,343.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, shower curtain and liner set is a $943K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Aug. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
shower curtain and liner set market data
- Units sold / yr
- 40K–50K
- avg 500–750/product
- Revenue / yr
- $832K–$1.0M
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 4.2%
- Avg brand age
- 38 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
49
Top-5 brand share
40%
Top 20: 84%
Top-5 click share
28%
Top 20: 67%
Open market
54%
- River Dream11%
- XOGUIBO8%
- SORTTO7%
- Vipfree7%
- Colorful Star7%
- Dynamene6%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -5.7% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top shower curtain and liner set search terms
- shower curtain with liner518K/yr
- shower curtain and liner set527K/yr
- shower curtain and liner143K/yr
- double shower curtain64K/yr
- shower curtain with liner and hooks68K/yr
- shower curtain set with liner47K/yr
- shower curtains with liner24K/yr
- shower curtain double layer24K/yr
- shower curtain kit19K/yr
- shower liner and curtain set18K/yr
Top shower curtain and liner set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vipfree 3 in 1 Shower Curtain Set Waffle Shower Curtain and Liner Set with 12 Double Sided Shower Curtain Hooks 258GSM Luxury Weighted Cloth Shower Curtains for Bathroom 72 W x 72 H White
Vipfree$28.594.6★1,408 rev
Colorful Star No Hook Shower Curtain with Snap in Fabric Liner Waffle Weave Heavy Duty Thick Shower Curtains with Mesh Top Window Hotel Style Waterproof Bathroom Curtain Set 72 x 75 Sage Green
Colorful Star$20.654.7★4,079 rev
River Dream Heavyweight No Hooks Required Dotted Waffle Weave Shower Curtain with Snap in LinerBathroom Curtains Shower Set - 71W x 74H Hotel Grade Spa Like Bath Curtain White
River Dream$28.634.7★14,522 rev
Dynamene Sage Green Shower Curtain - Waffle Textured Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Luxury Weighted Polyester Cloth Bath Curtain Set with 12 Plastic Hooks72Wx72H Green
Dynamene$15.464.7★25,061 rev
XOGUIBO No Hook Shower Curtain and Liner Set Black Hotel Waffle Shower Curtain with Liner 75 L x 72 W
XOGUIBO$17.994.6★849 rev
Newest
by launch date
Lameirose White Shower Curtain and Liner 3 in 1 Waffle Shower Curtain Set with 12 Double Sided Shower Curtain Hooks Fabric Shower Curtains for Bathroom 72 x 72
Lameirose$19.3046 rev
downluxe Linen Texture 3 in 1 Farmhouse Shower Curtain Set with Tassel Boho Fabric Shower Curtains for Bathroom Cream 72W x 72L
downluxe$16.37112 rev
XOGUIBO No Hook Shower Curtain and Liner Set Black Hotel Waffle Shower Curtain with Liner 75 L x 72 W
XOGUIBO$17.99849 rev
XOGUIBO No Hook Shower Curtain and Liner Set Light Grey Hotel Waffle Shower Curtain with Liner 75 L x 72 W
XOGUIBO$18.60849 rev
Gibelle 3 in 1 Shower Curtain Set Sage Green Watercolor Floral Bath Curtain and PEVA Liner Set with 12 Double Sided Steel Hooks Waterproof Fabric Bathroom Curtain 72x72
Gibelle$23.71275 rev
Trending
90-day click momentumLameirose White Shower Curtain and Liner 3 in 1 Waffle Shower Curtain Set with 12 Double Sided Shower Curtain Hooks Fabric Shower Curtains for Bathroom 72 x 72
Lameirose$19.304.4★
downluxe Linen Texture 3 in 1 Farmhouse Shower Curtain Set with Tassel Boho Fabric Shower Curtains for Bathroom Cream 72W x 72L
downluxe$16.374.8★
SORTTO No Hook Shower Curtain with Snap in Liner Set Waffle Shower Curtain for Bathroom Hotel Style Fabric Waterproof Inner Liner71 W x 74 H Grey
SORTTO$18.414.7★
XOGUIBO No Hook Shower Curtain and Liner Set Light Grey Hotel Waffle Shower Curtain with Liner 75 L x 72 W
XOGUIBO$18.604.6★
XOGUIBO No Hook Shower Curtain and Liner Set Black Hotel Waffle Shower Curtain with Liner 75 L x 72 W
XOGUIBO$17.994.6★
What buyers say about shower curtain and liner set
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to set up and good quality”
“Very affordable”
“As Advertised”
“as described, perfect fit”
“accurate color”
“very easy to assemble”
“light material”
“easy to handle”
“clean in my bathroom”
“Beautiful and durable”
What buyers complain about
“Not very thick”
“Cheap quality”
“Not water proof”
“Poor magnets”
“Cheap material”
“Ok. Very thin material”
“Extremely Small”
“Not what I expected for the low price”
“It is NOT durable”
“not strong enough”
Top return reasons
Common questions
- Is shower curtain and liner set profitable to sell on Amazon United States?
- The niche generates $943K/yr across 67 tracked products. 11 of 15 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (61/100).
- How competitive is the shower curtain and liner set niche?
- 41 brands and 49 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in shower curtain and liner set?
- Top complaints mined from reviews: Thickness, Quality-Overall, Water Resistance. The return rate is 1.3%.
- When does demand for shower curtain and liner set peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the shower curtain and liner set niche?
- Listings span $4.54–$45.74; the average listing price is $20.81 (sweet spot $15–$100). The average incumbent carries 9,344 reviews — the moat a new listing must climb.