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Shower Curtain and Liner Set

Maybe

The top 5 brands take only 40% of clicks. But demand is soft, at -5.7% this quarter, so Shower Curtain and Liner Set is a Maybe.

Filters No Dominant Brand
Flapen Score
61
61 / 100Top 8% of 11,240 Home & Kitchen niches · +12 vs the category median of 49
Market size
$943K/yr1.6M searches / yr
90-day growth
-5.7%search demand this quarter
Competition
28%top-5 click share · 41 brands · 49 sellers

Flapen Score

Shower Curtain and Liner Set against its category

The dotted line is the Home & Kitchen average. Past it, Shower Curtain and Liner Set is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Shower Curtain and Liner Set market on Amazon at a glance

Shoppers on Amazon United States searched for Shower Curtain and Liner Set 1.6M times last year and spent an estimated $943K. The top 5 brands take 40% of clicks. Demand peaks in Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $943K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
2.8%
Market size, estimated
$943Ka year
Peak month
August1.7× the quietest month
Top search term
shower curtain with liner518K searches a year

02 · Price

A sale here is worth $20.81.

Listings sell for $20.81 on average, from $4.54 to $45.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At $20.81 that is $10K to $16K a year per listing.

Average price
$20.81inside the $15 to $100 sweet spot
Price range
$4.54–$45.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
500–750
Revenue per listing a year
$10K–$16K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #94 within Shower Curtains, Hooks & Liners. It carries 9,344 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#94in Shower Curtains, Hooks & Liners
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
9,344per listing
Listings tracked
67

04 · Newcomers

11 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
11Amazon's first-year sales bar
Average brand age
38 months

Products

Top Shower Curtain and Liner Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

49

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

28%

Top 20: 67%

Open market

54%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Shower Curtain and Liner Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Shower Curtain and Liner Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shower curtain with liner518K/yr
  • shower curtain and liner set527K/yr
  • shower curtain and liner143K/yr
  • double shower curtain64K/yr
  • shower curtain with liner and hooks68K/yr
  • shower curtain set with liner47K/yr
  • shower curtains with liner24K/yr
  • shower curtain double layer24K/yr
  • shower curtain kit19K/yr
  • shower liner and curtain set18K/yr

Reviews and returns

What reviews say buyers love and hate about Shower Curtain and Liner Set

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Thickness”
1.3%of orders come back
“Not very thick”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

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FAQ

Common Shower Curtain and Liner Set questions

Answered from the same tracked data.