Is shower curtain profitable to sell on Amazon United States?

The niche generates $20.2M/yr across 67 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the shower curtain niche?

42 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in shower curtain?

Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 1.5%.

When does demand for shower curtain peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the shower curtain niche?

Listings span $4.54–$33.16; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 20,020 reviews — the moat a new listing must climb.

shower curtain

Worth a look

Shows a $20.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$20.2M

$20.2M/yr · 53.8M searches

Brand share

Great45%

top-5 brand share — no brand owns this niche

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$16.86

avg listing price — sweet spot $15–$100

Price range

Good$4.54–$33.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Review moat

Bad20,019.66

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, shower curtain is a $20.2M/yr Amazon United States market (53.8M searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

shower curtain market data

Units sold / yr: 1.0M–1.0M; avg 15,000–20,000/product
Revenue / yr: $16.9M–$16.9M; units × avg price
Conversion rate: 2.2%
Avg BSR: #18
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 2.9%
Avg brand age: 41 months
Avg seller age: 159 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

45%

Top 20: 86%

Top-5 click share

30%

Top 20: 63%

Open market

50%

Dynamene13%
AmazerBath9%
XOGUIBO8%
Barossa Design8%
MIULEE7%
BigFoot5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top shower curtain search terms

shower curtain32.9M/yr -1.3%2.0% conv.
shower curtains3.2M/yr -10.5%0.8% conv.
shower curtains for bathroom2.7M/yr -16.1%1.2% conv.
shower curtain set2.7M/yr -31.8%0.6% conv.
boho shower curtain1.4M/yr -13.2%0.2% conv.
fabric shower curtain979K/yr -3.7%0.5% conv.
bathroom curtain1.0M/yr -5.3%1.3% conv.
cortinas para bao842K/yr -13.7%0.9% conv.
extra long shower curtain507K/yr +130.6%0.6% conv.
hookless shower curtain with snap in liner548K/yr +28.8%0.9% conv.

All search terms

Top shower curtain products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dynamene Sage Green Shower Curtain - Waffle Textured Heavy Duty Thick Fabric Shower Curtains for Bathroom 256GSM Luxury Weighted Polyester Cloth Bath Curtain Set with 12 Plastic Hooks72Wx72H Green

Dynamene$15.464.7★25,061 rev

Barossa Design Plastic Shower Liner Clear - Premium PEVA Shower Curtain Liner with Rustproof Grommets and 3 Magnets Waterproof Cute Lightweight Standard Size Bathroom Curtains - Clear

Barossa Design$8.774.5★97,767 rev

MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream

MIULEE$18.734.7★1,275 rev

BigFoot Clear Shower Curtain - 72x72 Odorless Plastic with Magnets Washable Long Bathroom Curtain - Premium PEVA Waterproof Bath Curtain Rust-Proof Bathroom Essentials

BigFoot$10.004.5★57,872 rev

Naturoom Linen Shower Curtain Country Boho Farmhouse Bath Decor Beige Ivory Shower Curtains for Bathroom Neutral Cloth Weighted Textured Fabric Bath Curtain Liner with Hooks Natural Cream 72 Inch

Naturoom$12.554.6★1,814 rev

Newest

by launch date

XOGUIBO Floral Farmhouse Vintage Linen Shower Curtain French Country Spring Shower Curtains for Bathroom 72Wx72H

XOGUIBO$23.36540 rev

11mo ago

XOGUIBO No Hook Shower Curtain and Liner Set Black Hotel Waffle Shower Curtain with Liner 75 L x 72 W

XOGUIBO$17.99849 rev

11mo ago

MIULEE Beige Scalloped Shower Curtain Linen Textured with 12 Metal Hooks Cute Heavy Duty Washable Waterproof Neutral Thick Cloth Shower Curtains with Black Border for Bathroom Bathtub W72*L72 Cream

MIULEE$18.731,275 rev

1y ago

FADOTY No Hook Shower Curtain and Liner Set Black Snap in Shower Curtain Ringless Chevron Tufted Cloth Waterproof Washable Fabric Bath Curtain with See Through Top Window for Bathroom Hotel 71 x 74

FADOTY$31.832,194 rev

2y ago

Colorful Star No Hook Shower Curtain with Snap in Fabric Liner Waffle Weave Heavy Duty Thick Shower Curtains with Mesh Top Window Hotel Style Waterproof Bathroom Curtain Set 72 x 75 Sage Green

Colorful Star$20.654,079 rev

2y ago

What buyers say about shower curtain

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Great quality, I love it in our bathroom”

Advertised Vs Actual Product9%

“As Advertised”

Value For Money9%

“Very affordable”

Color5%

“Color is accurate”

Size-Overall5%

“Fit great”

Material Quality4%

“light material”

Assembly/Installation3%

“Easy to set up”

Upholstery/Fabric Quality3%

“Good quality fabric”

Durability3%

“And durable”

Ease Of Use3%

“easy to handle”

What buyers complain about

Thickness15%

“Not as thick as it says”

Quality-Overall10%

“Cheap Quality”

Material Quality5%

“Cheap material”

Magnetic Strength/Adsorption5%

“Poor magnets”

Size-Overall4%

“Too short”

Thin4%

“Very thin material”

Water Resistance4%

“NOT Waterproof”

Value For Money3%

“Only cuz it was half price”

Strength3%

“flimsy plastic”

Advertised Vs Actual Product3%

“False advertising”

Top return reasons

Size-Overall33%

Color15%

Material Quality12%

Thin8%

Advertised Vs Actual Product7%

Quality-Overall5%

Value For Money4%

Thickness1%

Magnetic Strength/Adsorption1%

Display Colors1%

Common questions

Is shower curtain profitable to sell on Amazon United States?: The niche generates $20.2M/yr across 67 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (62/100).
How competitive is the shower curtain niche?: 42 brands and 52 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in shower curtain?: Top complaints mined from reviews: Thickness, Quality-Overall, Material Quality. The return rate is 1.5%.
When does demand for shower curtain peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the shower curtain niche?: Listings span $4.54–$33.16; the average listing price is $16.86 (sweet spot $15–$100). The average incumbent carries 20,020 reviews — the moat a new listing must climb.