Shortbread Mold
FailDemand is soft, at -41.0% this quarter, so Shortbread Mold is a Fail.
- Flapen Score
- 37 / 100Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 4937
- Market size
- $94K/yr109K searches / yr
- 90-day growth
- -41.0%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 30 sellers
Flapen Score
Shortbread Mold against its category
The dotted line is the Home & Kitchen average. Past it, Shortbread Mold is stronger. Inside it, weaker.
Market
The Shortbread Mold market on Amazon at a glance
Shoppers on Amazon United States searched for Shortbread Mold 109K times last year and spent an estimated $94K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -41.0%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $94Ka year
- Peak month
- December11.5× the quietest month
- Top search term
- shortbread pan55K searches a year
02 · Price
A sale here is worth $37.82.
Listings sell for $37.82 on average, from $8.42 to $51.50. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $37.82 that is $0 to $4K a year per listing.
- Average price
- $37.82inside the $15 to $100 sweet spot
- Price range
- $8.42–$51.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #966 within Cake Pans. It carries 225 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 94%
- Out of stock, average day
- 8.4%
- Average rank
- #966in Cake Pans
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 225per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Shortbread Mold products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nordic Ware Cast Aluminum English Shortbread Pan
- Price
- $31.40
- Rating
- 4.8/5
- Reviews
- 1,285
- Age
- 18y ago

Brown Bag Design Celtic Knot Shortbread Cookie Pan 11-1/2-Inch by 9-Inch
- Price
- $43.61
- Rating
- 4.8/5
- Reviews
- 110
- Age
- 16y ago

Brown Bag Thistle Shortbread Cookie Pan USA made
- Price
- $48.65
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 3y ago

Brown Bag Design Tea Time Shortbread Cookie Pan 11-3/4-Inch by 9-1/4-Inch
- Price
- $42.18
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 16y ago

BROWN BAG AMERICAN BUTTER SHORTBREAD COOKIE PAN
- Price
- $47.45
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 11y ago
Trending
estimated 90-day click momentum
PTSGCAI Cookie Stamps for Baking 4-Pcs Set with Wooden Handle 3D Cookie Press Molds for Christmas Holiday & Party Perfect for Shortbread Fondant & Cake Decoration - Flower & Leaf Patterns
- Price
- $14.75
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 4y ago

3 Inch Shortbread Cookie Cutter for Cookies & Crafts
- Price
- $8.42
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 7y ago

BROWN BAG AMERICAN BUTTER SHORTBREAD COOKIE PAN
- Price
- $47.45
- Rating
- 4.4/5
- Reviews
- 54
- Age
- 11y ago

Brown Bag Design Tea Time Shortbread Cookie Pan 11-3/4-Inch by 9-1/4-Inch
- Price
- $42.18
- Rating
- 4.6/5
- Reviews
- 59
- Age
- 16y ago

Brown Bag Design Alpine Flower Shortbread Cookie Pan 11-Inch by 8-1/2-Inch
- Price
- $47.44
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 16y ago
Newest
by launch date
Brown Bag Thistle Shortbread Cookie Pan USA made
- Price
- $48.65
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 3y ago

PTSGCAI Cookie Stamps for Baking 4-Pcs Set with Wooden Handle 3D Cookie Press Molds for Christmas Holiday & Party Perfect for Shortbread Fondant & Cake Decoration - Flower & Leaf Patterns
- Price
- $14.75
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 4y ago

Nordic Ware Seasonal Squares Pan
- Price
- $29.17
- Rating
- 4.2/5
- Reviews
- 50
- Age
- 4y ago

3 Inch Shortbread Cookie Cutter for Cookies & Crafts
- Price
- $8.42
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 7y ago

Nordic Ware Honeycomb Pull-Apart Pan 10 Cup Toffee
- Price
- $37.13
- Rating
- 4.8/5
- Reviews
- 1,180
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
30
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
2%
- Brown Bag47%
- Nordic Ware39%
- BROWN BAG DESIGN7%
- THE COOKIE CUTTER SHOP SINCE 19992%
- PTSGCAI2%
- Fox Run2%
- Open — no brand owns it (1 brand, 2%)
Demand
Shortbread Mold search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.5×
Search terms
Top Shortbread Mold search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- shortbread pan55K/yr
- shortbread mold27K/yr
- shortbread cookie mold15K/yr
- brown bag shortbread mold4K/yr
- shortbread molds for baking6K/yr
- snowflake shortbread pan3K/yr
Reviews and returns
What reviews say buyers love and hate about Shortbread Mold
We read the reviews and the return reasons for every product selling here.
“I think they are overpriced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shortbread Mold questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









