Short Queen Mattress Protector
MaybeProducts sell for $27.20 on average, inside the sweet spot. But the average product has 35,153 reviews to catch up to, so Short Queen Mattress Protector is a Maybe.
- Flapen Score
- 54 / 100Top 26% of 11,240 Home & Kitchen niches · +5 vs the category median of 4954
- Market size
- $103K/yr58K searches / yr
- 90-day growth
- +54.2%search demand this quarter
- Competition
- 47%top-5 click share · 12 brands · 16 sellers
Flapen Score
Short Queen Mattress Protector against its category
The dotted line is the Home & Kitchen average. Past it, Short Queen Mattress Protector is stronger. Inside it, weaker.
Market
The Short Queen Mattress Protector market on Amazon at a glance
Shoppers on Amazon United States searched for Short Queen Mattress Protector 58K times last year and spent an estimated $103K. The top 5 brands take 87% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- +54.2%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $103Ka year
- Peak month
- July3.4× the quietest month
- Top search term
- short queen mattress protector17K searches a year
02 · Price
A sale here is worth $27.20.
Listings sell for $27.20 on average, from $14.08 to $38.18. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $27.20 that is $3K to $7K a year per listing.
- Average price
- $27.20inside the $15 to $100 sweet spot
- Price range
- $14.08–$38.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #64 within Mattress Protectors & Encasements. It carries 35,153 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #64in Mattress Protectors & Encasements
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 35,153per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Short Queen Mattress Protector products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
16
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
47%
Top 20: 94%
Open market
7%
- Brand 121%
- Brand 220%
- Brand 316%
- Brand 415%
- Brand 514%
- Brand 66%
- Open — no brand owns it (6 brands, 7%)
Demand
Short Queen Mattress Protector search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×
Search terms
Top Short Queen Mattress Protector search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- short queen mattress protector17K/yr
- rv queen mattress protector11K/yr
- rv mattress cover8K/yr
- rv mattress protector5K/yr
- rv short queen mattress protector5K/yr
- short queen mattress cover6K/yr
- rv queen mattress cover4K/yr
- queen short mattress protector3K/yr
Reviews and returns
What reviews say buyers love and hate about Short Queen Mattress Protector
We read the reviews and the return reasons for every product selling here.
“Not Water Proof”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
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FAQ
Common Short Queen Mattress Protector questions
Answered from the same tracked data.