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Shop Signs

Maybe

The top 5 brands take only 33% of clicks. But the products selling today already average 4.7★, so Shop Signs is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 11,240 Home & Kitchen niches · +11 vs the category median of 49
Market size
$118K/yr245K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
30%top-5 click share · 57 brands · 66 sellers

Flapen Score

Shop Signs against its category

The dotted line is the Home & Kitchen average. Past it, Shop Signs is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shop Signs market on Amazon at a glance

Shoppers on Amazon United States searched for Shop Signs 245K times last year and spent an estimated $118K. The top 5 brands take 33% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
2.1%
Market size, estimated
$118Ka year
Peak month
December3.7× the quietest month
Top search term
garage sign33K searches a year

02 · Price

A sale here is worth $22.32.

Listings sell for $22.32 on average, from $6.24 to $116.98. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $22.32 that is $0 to $2K a year per listing.

Average price
$22.32inside the $15 to $100 sweet spot
Price range
$6.24–$116.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #3,444 within Decorative Signs & Plaques. It carries 640 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
92%
Out of stock, average day
1.0%
Average rank
#3,444in Decorative Signs & Plaques
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
640per listing
Listings tracked
74

04 · Newcomers

6 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
6Amazon's first-year sales bar
Average brand age
34 months

Products

Top Shop Signs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

57 falling

Sellers

66

Top-5 brand share

33%

Top 20: 74%

Top-5 click share

30%

Top 20: 65%

Open market

63%

  • Brand 18%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Shop Signs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Shop Signs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garage sign33K/yr
  • garage decorations21K/yr
  • funny garage signs17K/yr
  • garage art16K/yr
  • shop signs18K/yr
  • metal garage signs17K/yr
  • vintage garage signs13K/yr
  • metal signs for garage14K/yr
  • garage wall art10K/yr
  • garage metal signs9K/yr

Reviews and returns

What reviews say buyers love and hate about Shop Signs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.1%of orders come back
“The sign should have been considerably larger than it is”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shop Signs questions

Answered from the same tracked data.