Shikibuton

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

197K

Growth, 90 days vs prior 90

+20.4%

Conversion, latest week

0.5%

Market size, estimated

$116Ka year

Peak month

July1.5× the quietest month

Top search term

thin mattress39K searches a year

Listings sell for $107.14 on average, from $27.77 to $497.11. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $107.14 that is $0 to $11K a year per listing.

Average price

$107.14above the $15 to $100 sweet spot

Price range

$27.77–$497.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

3.2%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #159 within Living Room Furniture. It carries 2,199 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

98%

Out of stock, average day

2.7%

Average rank

#159in Living Room Furniture

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

2,199per listing

Listings tracked

63

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

8Amazon's first-year sales bar

Average brand age

32 months