shikibuton
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good$107.14avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+20.4%90-day search growth — must beat 0% to launch
Returns
Okay3.2%return rate — above 5% kills the launch gate
Review moat
Okay2,199.3avg incumbent reviews — the moat a new listing must climb
Market size
Okay$116K$116K/yr · 197K searches
Price range
Bad$27.77–$497.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, shikibuton is a $116K/yr Amazon United States market (197K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
shikibuton market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $107K–$134K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #159
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 92%
- Out of stock
- 2.7%
- Avg brand age
- 32 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
34 falling
Sellers
41
Top-5 brand share
60%
Top 20: 90%
Top-5 click share
40%
Top 20: 68%
Open market
37%
- MAXYOYO26%
- Feisaibaoly10%
- Dymhaoby10%
- SCHNAUZER HOME8%
- Huloo Sleep7%
- CYMULA3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top shikibuton search terms
- thin mattress39K/yr
- tatami bed22K/yr
- japanese floor mat26K/yr
- maxyoyo japanese floor mattress18K/yr
- floor cushions for sleeping12K/yr
- king size floor mattress12K/yr
- mat for sleeping on floor7K/yr
- floor mattress king7K/yr
- japanese futon queen4K/yr
- korean bed6K/yr
Top shikibuton products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAXYOYO Japanese Floor Mattress 4 Thick Full Size Foldable Futon Mattress
MAXYOYO$86.384.2★11,278 rev
Dymhaoby Japanese Traditional Tatami Mattress Coconut Coir Tatami Mat Foldable Floor Mattress Futon Bed Meditation Mat for Yoga and Zen Room Summer Sleeping Mat Green (90 * 200cm)
Dymhaoby$158.954.7★44 rev
6th Generation Japanese Floor Futon Mattress - Extra-Thick 9-Layer Modern Futon with 100% High-Density Foam Portable Floor Mattress Sleeping Pad for Adults Guest Room Dormitory Twin Size (39X80)
Feisaibaoly$58.734.5★780 rev
Japanese Futon Floor Mattress 100% High Density Comfortable Foam 3.5 Thicken Foldable Mattress Tatami Mat Sleeping Pad Ideal for Comfort and Support Kids Floor Lounger Pillow Bed Sofa (Twin
SCHNAUZER HOME$57.684.2★932 rev
Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)
Huloo Sleep$39.624.8★2,147 rev
Newest
by launch date
Japanese Floor Mattress 3 Tatami Mat Grey Twin
SHOUREN$54.5628 rev
Syrinx Water Resistant Japanese Floor Mattress Futon King Size 80x76
Syrinx$102.83316 rev
Dymhaoby Japanese Traditional Tatami Mattress Coconut Coir Tatami Mat Foldable Floor Mattress Futon Bed Meditation Mat for Yoga and Zen Room Summer Sleeping Mat Green (90 * 200cm)
Dymhaoby$158.9544 rev
jzbearapt Premium Foam Japanese Floor Mattress Futon Mattress 100% High Density Comfortable Foam Thicken Tatami Mat Sleeping Pad Portable Kids Adults Sleeping Mats for Guest Room Dormitory
jzbearapt$60.05640 rev
Thick Camping Sleeping Pad - Soft Lamb Fluff Camping Cot Pads for Adults Lightweight Foldable Sleeping Mat Non-Slip Camping Mattress Pad for Travel Backpacking Hiking Car Tent Home Office Nap
Flantree$37.96291 rev
Trending
90-day click momentumDymhaoby Japanese Traditional Tatami Mattress Coconut Coir Tatami Mat Foldable Floor Mattress Futon Bed Meditation Mat for Yoga and Zen Room Summer Sleeping Mat Green (90 * 200cm)
Dymhaoby$158.954.7★
Japanese Floor Mattress 3 Tatami Mat Grey Twin
SHOUREN$54.563.6★
Huloo Sleep Ultra Soft Baby Play Mat for Floor 1.3 Thick Elasti-Foam 50x50 Playpen Mat for Toddlers Infant kids Non-Slip Backing Safe for Crawling&Tummy Time Tatami Style (Dark Grey)
Huloo Sleep$39.624.8★
Thick Camping Sleeping Pad - Soft Lamb Fluff Camping Cot Pads for Adults Lightweight Foldable Sleeping Mat Non-Slip Camping Mattress Pad for Travel Backpacking Hiking Car Tent Home Office Nap
Flantree$37.963.8★
Syrinx Water Resistant Japanese Floor Mattress Futon King Size 80x76
Syrinx$102.834.1★
What buyers say about shikibuton
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable for me”
“Fluffy and soft”
“Good Quality floor mat”
“Size is exact”
“Definitely worth the price”
“Great memory foam”
“Good cushion”
“Nice thickness”
“Great Sleep”
“As expected”
What buyers complain about
“Not as thick as you think”
“not as comfortable as expected”
“False Advertising”
“doesnt fit”
“Cheap quality”
“Not enough padding”
“Not worth the price”
“never expanded in others”
“Not as fluffy”
“It's very hard”
Top return reasons
Common questions
- Is shikibuton profitable to sell on Amazon United States?
- The niche generates $116K/yr across 63 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +20.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the shikibuton niche?
- 34 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in shikibuton?
- Top complaints mined from reviews: Thickness, Comfort-Overall, Advertised Vs Actual Product. The return rate is 3.2%.
- When does demand for shikibuton peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the shikibuton niche?
- Listings span $27.77–$497.11; the average listing price is $107.14 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.