Skip to content

Sherpa Comforter

Fail

Demand is soft, at -48.6% this quarter, so Sherpa Comforter is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$74K/yr95K searches / yr
90-day growth
-48.6%search demand this quarter
Competition
42%top-5 click share · 19 brands · 22 sellers

Flapen Score

Sherpa Comforter against its category

The dotted line is the Home & Kitchen average. Past it, Sherpa Comforter is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sherpa Comforter market on Amazon at a glance

Shoppers on Amazon United States searched for Sherpa Comforter 95K times last year and spent an estimated $74K. The top 5 brands take 64% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -48.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-48.6%
Conversion, latest week
1.6%
Market size, estimated
$74Ka year
Peak month
December20.2× the quietest month
Top search term
sherpa comforter queen39K searches a year

02 · Price

A sale here is worth $48.72.

Listings sell for $48.72 on average, from $20.63 to $94.93. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $48.72 that is $0 to $5K a year per listing.

Average price
$48.72inside the $15 to $100 sweet spot
Price range
$20.63–$94.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #540 within Comforters & Sets. It carries 11,984 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#540in Comforters & Sets
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
11,984per listing
Listings tracked
41

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Sherpa Comforter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

22

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

42%

Top 20: 78%

Open market

30%

  • Brand 133%
  • Brand 210%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Sherpa Comforter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 20.2×

Search terms

Top Sherpa Comforter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sherpa comforter queen39K/yr
  • sherpa comforter set18K/yr
  • queen sherpa comforter11K/yr
  • sherpa bedding5K/yr
  • sherpa queen comforter8K/yr
  • sherpa queen comforter set6K/yr
  • sherpa bedding set8K/yr

Reviews and returns

What reviews say buyers love and hate about Sherpa Comforter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Warmth”
13%of negative reviews mention “Thickness”
3.3%of orders come back
“Its not super thick”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sherpa Comforter questions

Answered from the same tracked data.