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Sherpa Blanket Twin

Fail

Demand is soft, at -50.6% this quarter, so Sherpa Blanket Twin is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$30K/yr79K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
31%top-5 click share · 27 brands · 32 sellers

Flapen Score

Sherpa Blanket Twin against its category

The dotted line is the Home & Kitchen average. Past it, Sherpa Blanket Twin is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sherpa Blanket Twin market on Amazon at a glance

Shoppers on Amazon United States searched for Sherpa Blanket Twin 79K times last year and spent an estimated $30K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
1.6%
Market size, estimated
$30Ka year
Peak month
December12.4× the quietest month
Top search term
sherpa blanket twin23K searches a year

02 · Price

A sale here is worth $24.01.

Listings sell for $24.01 on average, from $14.41 to $46.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.01 that is $0 to $2K a year per listing.

Average price
$24.01inside the $15 to $100 sweet spot
Price range
$14.41–$46.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #559 within Bed Blankets. It carries 21,349 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
98%
Out of stock, average day
17.5%
Average rank
#559in Bed Blankets
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
21,349per listing
Listings tracked
62

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Sherpa Blanket Twin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

32

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

31%

Top 20: 66%

Open market

31%

  • Brand 128%
  • Brand 217%
  • Brand 39%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Sherpa Blanket Twin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Sherpa Blanket Twin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sherpa blanket twin23K/yr
  • twin sherpa blanket18K/yr
  • sherpa twin blanket10K/yr
  • full size sherpa blanket9K/yr
  • twin size sherpa blanket7K/yr
  • blue sherpa blanket4K/yr
  • oversized sherpa blanket4K/yr
  • cuddl duds blankets2K/yr
  • extra thick sherpa blanket2K/yr
  • sheria blanket138/yr

Reviews and returns

What reviews say buyers love and hate about Sherpa Blanket Twin

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Warmth”
18%of negative reviews mention “Thickness”
3.4%of orders come back
“Not as thick as I thought”
A buyer, on “Thickness”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sherpa Blanket Twin questions

Answered from the same tracked data.