sherpa blanket king
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.15avg listing price — sweet spot $15–$100
Price range
Incredible$19.42–$54.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad26,323.26avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 56K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sherpa blanket king is a $7K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
sherpa blanket king market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $18K–$27K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #384
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 8.3%
- Avg brand age
- 43 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
22
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
49%
Top 20: 85%
Open market
16%
- Bedsure38%
- Utopia Bedding27%
- LBRO2M8%
- INFIIXSO5%
- Flysheep3%
- KAWAHOME2%
- Open — no brand owns it (12 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -56.6% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.8×
Top sherpa blanket king search terms
- king size sherpa blanket20K/yr
- sherpa blanket king12K/yr
- sherpa blanket king size14K/yr
- sherpa king size blanket10K/yr
Top sherpa blanket king products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Utopia Bedding Sherpa Blanket King Size (Grey 90x102 Inches) - Soft Warm Plush Fleece Reversible Blanket for Bed Sofa Couch Camping and Travel
Utopia Bedding$29.664.7★24,635 rev
Bedsure GentleSoft Sherpa Fleece King Blankets for Bed Non-Heated Thick and Warm Throw for Women and Men Soft Fuzzy Plush King Blanket for Winter Grey 108x90 Inches
Bedsure$38.954.7★97,297 rev
Bedsure Sherpa Blanket King Size for Bed - Super Soft Cozy Fleece Thick Warm Blanket for Winter GentleSoft Home Room Decor Beige 108x90 Inches
Bedsure$47.924.7★2,006 rev
LBRO2M Sherpa Fleece Bed Blanket King Size Super Soft Plush Warm Cozy Fluffy Microfiber Couch Throw Velvet Double Reversible Blankets Ivory
LBRO2M$47.634.5★3,203 rev
Utopia Bedding Sherpa Blanket King Size (King 90x102 Inches) - Soft Lightweight Plush Fleece Reversible Blanket for Bed Sofa Couch Camping and Travel
Utopia Bedding$30.384.7★24,635 rev
Newest
by launch date
Sherpa Fleece Blanket King Size - Reversible Sherpa Fleece King Blanket - Super Soft Double Sided for Bed Sofa Couch - Thick Warm and Plush - Luxurious Bedding for Winter - Burgundy 90 x 108
CGK Unlimited$37.03342 rev
Luxury Flannel Fleece Sherpa Blankets King Size for Bed Jacquard Boho 3-Layer Thick and Warm Blanket for Winter Soft Cozy Fuzzy Plush Velvet Blanket with 2 Pillow Cases Blue 102x88 Inches
Flysheep$35.8982 rev
Pawque Super Soft Cozy Throw Blanket King Size for Couch Bed Fluffy Sherpa Fleece Reversible Thick Warm Fuzzy Blanket for All-Season 3D Checkered Jacquard Decorative Blankets Grey 108x90
Pawque$37.19406 rev
Bedsure Sherpa Blanket King Size for Bed - Super Soft Cozy Fleece Thick Warm Blanket for Winter GentleSoft Home Room Decor Beige 108x90 Inches
Bedsure$47.922,006 rev
INFIIXSO Sherpa Fleece King Size Blanket - Super Soft & Warm Striped Fleece Cozy Plush Fluffy Large Bed Blanket All Season Use (Off White 104x90 Inches)
INFIIXSO$27.771,104 rev
Trending
90-day click momentum
CHOSHOME Sherpa Fleece Blanket- Thick Warm Blanket for Winter Soft Fuzzy Plush Blanket for Bed Couch Travel (Tie Dye Grey Cal King 96 x 102)
CHOSHOME$31.904.7★
INFIIXSO Sherpa Fleece King Size Blanket - Super Soft & Warm Striped Fleece Cozy Plush Fluffy Large Bed Blanket All Season Use (Off White 104x90 Inches)
INFIIXSO$27.774.7★
Luxury Flannel Fleece Sherpa Blankets King Size for Bed Jacquard Boho 3-Layer Thick and Warm Blanket for Winter Soft Cozy Fuzzy Plush Velvet Blanket with 2 Pillow Cases Blue 102x88 Inches
Flysheep$35.894.6★
Sherpa Fleece Blanket King Size - Reversible Sherpa Fleece King Blanket - Super Soft Double Sided for Bed Sofa Couch - Thick Warm and Plush - Luxurious Bedding for Winter - Burgundy 90 x 108
CGK Unlimited$37.034.7★
Bedsure GentleSoft Sherpa Fleece Blankets King Size for Bed Non-Heated Thick and Warm Throw for Women and Men Soft Fuzzy Plush King Blanket for Winter Navy 108x90 Inches
Bedsure$40.454.7★
What buyers say about sherpa blanket king
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps you warm”
“Soft blanket”
“Especially good quality that offers warmth”
“Very comfy”
“Fits a king size bed perfectly”
“Affordable price”
“the colors are very pretty”
“It's lightweight and cozy”
“Works as advertised”
“Washes well”
What buyers complain about
“Not as thick as I thought”
“Not water proof”
“Not large enough”
“SECONDLY, IT'S A FLIMSY CHEAPLY MADE BLANKET”
“has a lot of fuzz coming off of it after washing”
“This black one smells”
“Do not buy if you need a warm blanket”
“I wanted something heavier”
“slippery”
“Not as Soft”
Top return reasons
Common questions
- Is sherpa blanket king profitable to sell on Amazon United States?
- The niche generates $7K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -56.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the sherpa blanket king niche?
- 18 brands and 22 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in sherpa blanket king?
- Top complaints mined from reviews: Thickness, Water Resistance, Size-Overall. The return rate is 3.4%.
- When does demand for sherpa blanket king peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.8× the quietest.
- What does it cost to enter the sherpa blanket king niche?
- Listings span $19.42–$54.23; the average listing price is $36.15 (sweet spot $15–$100). The average incumbent carries 26,323 reviews — the moat a new listing must climb.