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Shark Squishy

Maybe

An estimated 1.1% of orders come back. But shoppers spend an estimated $59K a year here, so Shark Squishy is a Maybe.

Flapen Score
63
63 / 100
Top 5% of 11,240 Home & Kitchen niches · +14 vs the category median of 49
Market size
$59K/yr122K searches / yr
90-day growth
+60.5%search demand this quarter
Competition
46%top-5 click share · 32 brands · 54 sellers

Flapen Score

Shark Squishy against its category

The dotted line is the Home & Kitchen average. Past it, Shark Squishy is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Squishy market on Amazon at a glance

Shoppers on Amazon United States searched for Shark Squishy 122K times last year and spent an estimated $59K. The top 5 brands take 55% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +60.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+60.5%
Conversion, latest week
3.3%
Market size, estimated
$59Ka year
Top search term
shark squishy53K searches a year

02 · Price

A sale here is worth $14.72.

Listings sell for $14.72 on average, from $7.92 to $26.47. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.72 that is $0 to $1K a year per listing.

Average price
$14.72under the $15 to $100 sweet spot
Price range
$7.92–$26.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,463 within Vase Fillers. It carries 477 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
87%
Out of stock, average day
12.3%
Average rank
#1,463in Vase Fillers
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
477per listing
Listings tracked
39

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
22 months

Products

Top Shark Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

32 rising

Sellers

54

Top-5 brand share

55%

Top 20: 90%

Top-5 click share

46%

Top 20: 84%

Open market

41%

  • Brand 132%
  • Brand 210%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Shark Squishy search demand

Weekly searches over the year. Pick a range.

5K3KJun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Shark Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark squishy53K/yr
  • squishy shark19K/yr
  • shark fidget16K/yr
  • shark fidget toy11K/yr
  • shark stress ball7K/yr
  • shark squishy toy5K/yr
  • shark needoh4K/yr
  • needoh shark3K/yr
  • squishy shark toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Squishy

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fun/Entertainment Experience”
24%of negative reviews mention “Durability”
1.1%of orders come back
“Not very durable”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shark Squishy questions

Answered from the same tracked data.