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Shark Pajamas

Fail

An estimated 9.6% of orders come back, so Shark Pajamas is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$41K/yr97K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
70%top-5 click share · 12 brands · 16 sellers

Flapen Score

Shark Pajamas against its category

The dotted line is the Home & Kitchen average. Past it, Shark Pajamas is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Shark Pajamas 97K times last year and spent an estimated $41K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
1.9%
Market size, estimated
$41Ka year
Peak month
October8.9× the quietest month
Top search term
shark onesie kids44K searches a year

02 · Price

A sale here is worth $22.53.

Listings sell for $22.53 on average, from $17.48 to $34.66. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $22.53 that is $2K to $6K a year per listing.

Average price
$22.53inside the $15 to $100 sweet spot
Price range
$17.48–$34.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.5% of listings are out of stock. The average listing ranks #436 within Wearable Blankets. It carries 1,066 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
20.5%
Average rank
#436in Wearable Blankets
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,066per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Shark Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

16

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • Brand 141%
  • Brand 214%
  • Brand 313%
  • Brand 410%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 12%)

Demand

Shark Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.9×

Search terms

Top Shark Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark onesie kids44K/yr
  • shark onesie kids 10-1222K/yr
  • kids shark onesie16K/yr
  • shark onesie for kids4K/yr
  • shark onesies for kids9K/yr
  • shark costume kids onesie2K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Pajamas

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
35%of negative reviews mention “Size-Overall”
9.6%of orders come back
“Poor fit”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Shark Pajamas questions

Answered from the same tracked data.