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Shark Gifts

Fail

Buyers convert on only 1.0% of searches, so Shark Gifts is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$212K/yr904K searches / yr
90-day growth
+6.7%search demand this quarter
Competition
65%top-5 click share · 20 brands · 71 sellers

Flapen Score

Shark Gifts against its category

The dotted line is the Home & Kitchen average. Past it, Shark Gifts is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Gifts market on Amazon at a glance

Shoppers on Amazon United States searched for Shark Gifts 904K times last year and spent an estimated $212K. The top 5 brands take 69% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 904K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.

Searches, last 12 months
904K
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
1.0%
Market size, estimated
$212Ka year
Peak month
November8.9× the quietest month
Top search term
sharks302K searches a year

02 · Price

A sale here is worth $23.22.

Listings sell for $23.22 on average, from $6.58 to $155.90. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $23.22 that is $6K to $12K a year per listing.

Average price
$23.22inside the $15 to $100 sweet spot
Price range
$6.58–$155.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #3,409 within Wearable Blankets. It carries 1,262 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
6.2%
Average rank
#3,409in Wearable Blankets
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,262per listing
Listings tracked
21

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Shark Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

71

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

65%

Top 20: 99%

Open market

27%

  • Brand 130%
  • Brand 224%
  • Brand 37%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Shark Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 8.9×

Search terms

Top Shark Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sharks302K/yr
  • shark stuff181K/yr
  • shark gifts172K/yr
  • shark accessories72K/yr
  • shark home30K/yr
  • shark things37K/yr
  • sharkninja23K/yr
  • tiburon22K/yr
  • shark merch23K/yr
  • shark items17K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Gifts

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Gifting Purpose”
14%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Runs small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shark Gifts questions

Answered from the same tracked data.