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Shark Costume

Fail

An estimated 9.2% of orders come back, so Shark Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$698K/yr1.6M searches / yr
90-day growth
+1.7%search demand this quarter
Competition
63%top-5 click share · 8 brands · 13 sellers

Flapen Score

Shark Costume against its category

The dotted line is the Home & Kitchen average. Past it, Shark Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Shark Costume 1.6M times last year and spent an estimated $698K. The top 5 brands take 95% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $698K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
1.6%
Market size, estimated
$698Ka year
Peak month
October24.5× the quietest month
Top search term
shark onesie431K searches a year

02 · Price

A sale here is worth $28.03.

Listings sell for $28.03 on average, from $17.77 to $42.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $28.03 that is $56K to $70K a year per listing.

Average price
$28.03inside the $15 to $100 sweet spot
Price range
$17.77–$42.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
$56K–$70K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3,701 within Wearable Blankets. It carries 1,422 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#3,701in Wearable Blankets
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,422per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Shark Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

13

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • Brand 135%
  • Brand 234%
  • Brand 317%
  • Brand 46%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Shark Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 24.5×

Search terms

Top Shark Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark onesie431K/yr
  • shark costume466K/yr
  • shark onesie adult198K/yr
  • shark pajamas53K/yr
  • shark costume adult123K/yr
  • shark blanket onesie19K/yr
  • shark onsie53K/yr
  • shark pjs25K/yr
  • shark outfit17K/yr
  • shark suit14K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Costume

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Gifting Purpose”
35%of negative reviews mention “Size-Overall”
9.2%of orders come back
“Poor fit”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shark Costume questions

Answered from the same tracked data.