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Shark Blanket

Fail

An estimated 9.1% of orders come back, so Shark Blanket is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$173K/yr329K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
77%top-5 click share · 7 brands · 10 sellers

Flapen Score

Shark Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Shark Blanket is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shark Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Shark Blanket 329K times last year and spent an estimated $173K. The top 5 brands take 96% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
329K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
2.0%
Market size, estimated
$173Ka year
Peak month
October14.2× the quietest month
Top search term
shark blanket255K searches a year

02 · Price

A sale here is worth $26.57.

Listings sell for $26.57 on average, from $17.77 to $42.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $26.57 that is $20K to $27K a year per listing.

Average price
$26.57inside the $15 to $100 sweet spot
Price range
$17.77–$42.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$20K–$27K
Returns
9.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #283 within Wearable Blankets. It carries 1,620 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#283in Wearable Blankets
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,620per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Shark Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 142%
  • Brand 242%
  • Brand 36%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Shark Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 14.2×

Search terms

Top Shark Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark blanket255K/yr
  • shark pajamas women24K/yr
  • shark snuggie12K/yr
  • shark blanket kids12K/yr
  • shark blankets6K/yr
  • shark blanket adult8K/yr
  • kids shark blanket4K/yr
  • shark snuggie adult4K/yr
  • sharkie comfy blanket3K/yr

Reviews and returns

What reviews say buyers love and hate about Shark Blanket

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Soft Feel”
32%of negative reviews mention “Size-Overall”
9.1%of orders come back
“Poor fit”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shark Blanket questions

Answered from the same tracked data.