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Shamrock Pillow

Fail

Demand is soft, at -96.1% this quarter, so Shamrock Pillow is a Fail.

Flapen Score
25
25 / 100
Ranks 10,999 of 11,240 Home & Kitchen niches · −24 vs the category median of 49
Market size
$8K/yr49K searches / yr
90-day growth
-96.1%search demand this quarter
Competition
87%top-5 click share · 6 brands · 12 sellers

Flapen Score

Shamrock Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Shamrock Pillow is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shamrock Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Shamrock Pillow 49K times last year and spent an estimated $8K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Mar. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -96.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-96.1%
Conversion, latest week
0.7%
Market size, estimated
$8Ka year
Peak month
February59.9× the quietest month
Top search term
shamrock pillow33K searches a year

02 · Price

A sale here is worth $22.90.

Listings sell for $22.90 on average, from $16.08 to $32.28. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.90 that is $0 to $2K a year per listing.

Average price
$22.90inside the $15 to $100 sweet spot
Price range
$16.08–$32.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #3,503 within Decorative Pillows, Inserts & Covers. It carries 28 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
23.3%
Average rank
#3,503in Decorative Pillows, Inserts & Covers
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
28per listing
Listings tracked
7

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Shamrock Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

12

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Brand 137%
  • Brand 231%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (0%)

Demand

Shamrock Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 59.9×

Reviews and returns

What reviews say buyers love and hate about Shamrock Pillow

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soft Feel”
35%of negative reviews mention “Size-Overall”
4.7%of orders come back
“Thankfully a little larger than I expected”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shamrock Pillow questions

Answered from the same tracked data.