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Shampoo Bar Holder

Fail

Demand is soft, at -15.2% this quarter, so Shampoo Bar Holder is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$342K/yr571K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
52%top-5 click share · 12 brands · 19 sellers

Flapen Score

Shampoo Bar Holder against its category

The dotted line is the Home & Kitchen average. Past it, Shampoo Bar Holder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shampoo Bar Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Shampoo Bar Holder 571K times last year and spent an estimated $342K. The top 5 brands take 79% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $342K a year.

Searches, last 12 months
571K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
5.5%
Market size, estimated
$342Ka year
Peak month
January1.7× the quietest month
Top search term
shampoo bar holder122K searches a year

02 · Price

A sale here is worth $10.95.

Listings sell for $10.95 on average, from $4.59 to $28.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.95 that is $5K to $8K a year per listing.

Average price
$10.95under the $15 to $100 sweet spot
Price range
$4.59–$28.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Holders & Dispensers. It carries 4,237 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Holders & Dispensers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
4,237per listing
Listings tracked
22

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Shampoo Bar Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

17%

  • Brand 158%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Shampoo Bar Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Shampoo Bar Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shampoo bar holder122K/yr
  • kitsch travel case47K/yr
  • kitsch shampoo bar holder53K/yr
  • kitsch soap bar holder34K/yr
  • bar shampoo holder38K/yr
  • kitsch bar holder22K/yr
  • kitsch travel22K/yr
  • shampoo bar holder for shower33K/yr
  • shampoo bar bag26K/yr
  • kitsch travel set14K/yr

Reviews and returns

What reviews say buyers love and hate about Shampoo Bar Holder

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Bigger than you think”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Shampoo Bar Holder questions

Answered from the same tracked data.