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Shallow Dutch Oven

Fail

Shoppers spend an estimated $20K a year here, so Shallow Dutch Oven is a Fail.

Flapen Score
36
36 / 100
Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size
$20K/yr53K searches / yr
90-day growth
-20.4%search demand this quarter
Competition
48%top-5 click share · 17 brands · 41 sellers

Flapen Score

Shallow Dutch Oven against its category

The dotted line is the Home & Kitchen average. Past it, Shallow Dutch Oven is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shallow Dutch Oven market on Amazon at a glance

Shoppers on Amazon United States searched for Shallow Dutch Oven 53K times last year and spent an estimated $20K. The top 5 brands take 78% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-20.4%
Conversion, latest week
0.8%
Market size, estimated
$20Ka year
Top search term
shallow dutch oven14K searches a year

02 · Price

A sale here is worth $50.94.

Listings sell for $50.94 on average, from $24.03 to $79.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $50.94 that is $0 to $5K a year per listing.

Average price
$50.94inside the $15 to $100 sweet spot
Price range
$24.03–$79.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Pots & Pans. It carries 1,763 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#113in Pots & Pans
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,763per listing
Listings tracked
31

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
41 months

Products

Top Shallow Dutch Oven products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

41

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

18%

  • Brand 130%
  • Brand 214%
  • Brand 314%
  • Brand 414%
  • Brand 55%
  • Brand 64%

Demand

Shallow Dutch Oven search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.8× · 6 of 12 months tracked

Search terms

Top Shallow Dutch Oven search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shallow dutch oven14K/yr
  • dutch oven skillet with lid13K/yr
  • dutch oven skillet9K/yr
  • shallow dutch oven pot with lid8K/yr
  • dutch oven frying pan5K/yr
  • dutch oven braiser4K/yr

Reviews and returns

What reviews say buyers love and hate about Shallow Dutch Oven

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Adhesion/Stickiness”
3.9%of orders come back
“Sticks”
A buyer, on “Adhesion/Stickiness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Shallow Dutch Oven questions

Answered from the same tracked data.