Shallow Dutch Oven
FailShoppers spend an estimated $20K a year here, so Shallow Dutch Oven is a Fail.
- Flapen Score
- 36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 4936
- Market size
- $20K/yr53K searches / yr
- 90-day growth
- -20.4%search demand this quarter
- Competition
- 48%top-5 click share · 17 brands · 41 sellers
Flapen Score
Shallow Dutch Oven against its category
The dotted line is the Home & Kitchen average. Past it, Shallow Dutch Oven is stronger. Inside it, weaker.
Market
The Shallow Dutch Oven market on Amazon at a glance
Shoppers on Amazon United States searched for Shallow Dutch Oven 53K times last year and spent an estimated $20K. The top 5 brands take 78% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -20.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $20Ka year
- Top search term
- shallow dutch oven14K searches a year
02 · Price
A sale here is worth $50.94.
Listings sell for $50.94 on average, from $24.03 to $79.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $50.94 that is $0 to $5K a year per listing.
- Average price
- $50.94inside the $15 to $100 sweet spot
- Price range
- $24.03–$79.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 3.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within Pots & Pans. It carries 1,763 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #113in Pots & Pans
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,763per listing
- Listings tracked
- 31
04 · Newcomers
5 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Shallow Dutch Oven products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
41
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
18%
- Brand 130%
- Brand 214%
- Brand 314%
- Brand 414%
- Brand 55%
- Brand 64%
Demand
Shallow Dutch Oven search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8× · 6 of 12 months tracked
Search terms
Top Shallow Dutch Oven search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shallow dutch oven14K/yr
- dutch oven skillet with lid13K/yr
- dutch oven skillet9K/yr
- shallow dutch oven pot with lid8K/yr
- dutch oven frying pan5K/yr
- dutch oven braiser4K/yr
Reviews and returns
What reviews say buyers love and hate about Shallow Dutch Oven
We read the reviews and the return reasons for every product selling here.
“Sticks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Shallow Dutch Oven questions
Answered from the same tracked data.









