shallow dutch oven
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$24.03–$79.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$50.94avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,763.23avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$20K$20K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, shallow dutch oven is a $20K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 36/100.
Data updated Aug 5, 2026 · scored weekly · How we score niches
shallow dutch oven market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $25K–$38K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
41
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
18%
- CAROTE30%
- Crock-Pot14%
- COOKWIN14%
- Lodge14%
- Fijinhom5%
- Gennua Kitchen4%
Demand
Weekly Amazon search volume, last 26 weeks — -20.4% search growth over the last 90 days.Top shallow dutch oven search terms
- shallow dutch oven14K/yr
- dutch oven skillet with lid13K/yr
- dutch oven skillet9K/yr
- shallow dutch oven pot with lid8K/yr
- dutch oven frying pan5K/yr
- dutch oven braiser4K/yr
Top shallow dutch oven products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crock Pot Artisan Enameled Cast Iron Braiser W/Lid 5-Quart Pistachio
Crock-Pot$62.294.7★2,636 rev

Lodge Essential Enamel Braiser - Refrigerator- & Oven-Safe up to 500 F - Heat-Retaining Induction-Safe & PFAS-Free Enamel Cookware - 3.6 Quart Oyster White
Lodge$78.924.7★9,018 rev

Enameled Cast Iron Dutch Oven Braiser 3.8 Quart Enamel Skillet Pot with Lid - Heavy Duty and Dual Handles Oven Safe Frying Pan for Family or Friends Gifts Blue
COOKWIN$55.324.7★1,609 rev

CAROTE 3.4QT Enamel Cast Iron Cookware Skillet with Lid White Dutch Oven
CAROTE$41.794.5★246 rev

CAROTE 3.4QT Enameled Cast Iron Braiser Pan Shallow Dutch Oven Casserole Skillets Non-Toxic Cast Iron Pot with Lid for Grilling Searing Baking Dual Handles All Stovetop Compatible Red
CAROTE$39.634.5★246 rev
Newest
by launch date
CAROTE 3.5QT Enameled Cast Iron Braiser Pan Shallow Floral Dutch Oven Casserole Skillets Non-Toxic Cast Iron Pot with Lid for Baking Dual Handles All Stovetop Compatible White & Blue
CAROTE$45.97322 rev

Vintage Style 3 Quart Enameled Cast Iron Braiser Non Stick Enameled Cast Iron Skillet with Lid Dutch Oven Skillet with lid up to 500F for Oven Stove Grill Shallow Dutch Oven for Cook Bake (Purple)
RESTACORIN$42.4137 rev

NSIRONS Enameled Cast Iron Dutch Oven 3.8 Quart Dutch Oven Pot with Lid Shallow Cast Iron Braiser with Handles Oven Safe up to 500F (Pistachio Green)
NSIRONS$45.50356 rev

Vintage Style 3 Quart Enameled Cast Iron Braiser Non Stick Enameled Cast Iron Skillet with Lid Dutch Oven Skillet with lid up to 500F for Oven Stove Grill Shallow Dutch Oven for Cook Bake (Pink)
RESTACORIN$41.7337 rev

CAROTE 3.4QT Enamel Cast Iron Cookware Skillet with Lid White Dutch Oven
CAROTE$41.79246 rev
Trending
90-day click momentum
CAROTE 3.4QT Enamel Cast Iron Cookware Skillet with Lid Blue Dutch Oven
CAROTE$41.084.5★

NSIRONS Enameled Cast Iron Dutch Oven 3.8 Quart Dutch Oven Pot with Lid Shallow Cast Iron Braiser with Handles Oven Safe up to 500F (Pistachio Green)
NSIRONS$45.504.7★

CAROTE 3.5QT Enameled Cast Iron Braiser Pan Shallow Floral Dutch Oven Casserole Skillets Non-Toxic Cast Iron Pot with Lid for Baking Dual Handles All Stovetop Compatible White & Blue
CAROTE$45.974.7★

Vintage Style 3 Quart Enameled Cast Iron Braiser Non Stick Enameled Cast Iron Skillet with Lid Dutch Oven Skillet with lid up to 500F for Oven Stove Grill Shallow Dutch Oven for Cook Bake (Purple)
RESTACORIN$42.414.4★

COOKWIN Enameled Cast Iron Braiser Pan 3.8 Quart Shallow Dutch Oven with Lid Heavy Duty Casserole Skillet with Dual Handles for Family or Friends Gifts Oven-Safe to 500F White
COOKWIN$49.404.7★
What buyers say about shallow dutch oven
What buyers praise and complain about, mined from review topics.What buyers love
“It's well made”
“cleans up well”
“Good size”
“Excellent value”
“It cooks beautifully”
“works perfect for my baking needs”
“Beautiful Color”
“Beautiful, Durable”
“it's exactly as pictured”
“Heavy pan, great value for money”
What buyers complain about
“Sticks”
“Too heavy for me”
“Rusts easily”
“poor quality construction”
“It got damaged way too fast”
“Smaller than expected”
“Does not clean up like the white enamel”
“Not white,”
“the coating is already coming off”
“Not worth the price in my opinion”
Top return reasons
Common questions
- Is shallow dutch oven profitable to sell on Amazon United States?
- The niche generates $20K/yr across 31 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is -20.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the shallow dutch oven niche?
- 17 brands and 41 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in shallow dutch oven?
- Top complaints mined from reviews: Adhesion/Stickiness, Weight Heavy, Rusts/Corrodes. The return rate is 3.9%.
- What does it cost to enter the shallow dutch oven niche?
- Listings span $24.03–$79.99; the average listing price is $50.94 (sweet spot $15–$100). The average incumbent carries 1,763 reviews — the moat a new listing must climb.