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Shag Rug 9x12

Fail

Buyers convert on only 0.4% of searches, so Shag Rug 9x12 is a Fail.

Flapen Score
41
41 / 100
Ranks 8,763 of 11,240 Home & Kitchen niches · −8 vs the category median of 49
Market size
$167K/yr244K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
30%top-5 click share · 19 brands · 37 sellers

Flapen Score

Shag Rug 9x12 against its category

The dotted line is the Home & Kitchen average. Past it, Shag Rug 9x12 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shag Rug 9x12 market on Amazon at a glance

Shoppers on Amazon United States searched for Shag Rug 9x12 244K times last year and spent an estimated $167K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $167K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
0.4%
Market size, estimated
$167Ka year
Peak month
January2.8× the quietest month
Top search term
shag rug 9x1249K searches a year

02 · Price

A sale here is worth $152.23.

Listings sell for $152.23 on average, from $39.49 to $372.16. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $152.23 that is $0 to $15K a year per listing.

Average price
$152.23above the $15 to $100 sweet spot
Price range
$39.49–$372.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #663 within Kids' Room Décor. It carries 6,750 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
96%
Out of stock, average day
2.9%
Average rank
#663in Kids' Room Décor
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
6,750per listing
Listings tracked
53

04 · Newcomers

12 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
12Amazon's first-year sales bar
Average brand age
28 months

Products

Top Shag Rug 9x12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

37

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

30%

Top 20: 64%

Open market

21%

  • Brand 135%
  • Brand 223%
  • Brand 39%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Shag Rug 9x12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Shag Rug 9x12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shag rug 9x1249K/yr
  • shag area rugs 9x12 living room29K/yr
  • 9x12 shag rug15K/yr
  • safavieh shag rug14K/yr
  • safavieh shag area rugs9K/yr
  • 9x12 plush rug8K/yr
  • 6x9 shag rug8K/yr
  • 9x12 plush area rug10K/yr
  • 9x12 shag area rug14K/yr
  • beige shag rug10K/yr

Reviews and returns

What reviews say buyers love and hate about Shag Rug 9x12

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Soft Feel”
14%of negative reviews mention “Thickness”
3.1%of orders come back
“Not very thick”
A buyer, on “Thickness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Shag Rug 9x12 questions

Answered from the same tracked data.