Is shag rug 9x12 profitable to sell on Amazon United States?

The niche generates $167K/yr across 53 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (41/100).

How competitive is the shag rug 9x12 niche?

19 brands and 37 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in shag rug 9x12?

Top complaints mined from reviews: Thickness, Quality-Overall, Ease Of Cleaning. The return rate is 3.1%.

When does demand for shag rug 9x12 peak?

Demand peaks in Jan–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the shag rug 9x12 niche?

Listings span $39.49–$372.16; the average listing price is $152.23 (sweet spot $15–$100). The average incumbent carries 6,750 reviews — the moat a new listing must climb.

shag rug 9x12

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Competition

Great30%

top-5 click share — an open shelf

Avg price

Good$152.23

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Market size

Okay$167K

$167K/yr · 244K searches

Review moat

Bad6,750.34

avg incumbent reviews — the moat a new listing must climb

Price range

Bad$39.49–$372.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, shag rug 9x12 is a $167K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

shag rug 9x12 market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $152K–$190K; units × avg price
Conversion rate: 0.4%
Avg BSR: #663
Page quality: 0%
Prime: 96%
Sponsored: 92%
Out of stock: 2.9%
Avg brand age: 28 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

30%

Top 20: 64%

Open market

21%

SAFAVIEH35%
Ophanie23%
Luxturiy9%
Sour Lemon4%
junhejiamei4%
Unique Loom3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top shag rug 9x12 search terms

shag rug 9x1249K/yr -4.4%0.2% conv.
shag area rugs 9x12 living room29K/yr -63.7%0.2% conv.
9x12 shag rug15K/yr -4.2%0.4% conv.
safavieh shag rug14K/yr -18.3%0.0% conv.
safavieh shag area rugs9K/yr +12.7%0.0% conv.
9x12 plush rug8K/yr +19.7%0.1% conv.
6x9 shag rug8K/yr +6.6%0.1% conv.
9x12 plush area rug10K/yr -17.9%0.1% conv.
9x12 shag area rug14K/yr -54.9%0.4% conv.
beige shag rug10K/yr -20.6%0.3% conv.

All search terms

Top shag rug 9x12 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ophanie Area Rugs 9x12 Living Room Large Ivory Bedroom Carpet Big Shag Indoor Thick Soft Nursery Rug Fluffy Carpets for Boy and Girls Room Home Decor Aesthetic with Over 99 pcs Pile fibers

Ophanie$115.484.3★25,069 rev

SAFAVIEH Area Rug 9x12 - Arizona Shag Collection - Large - Ivory & Beige Moroccan Boho Design Non-Shedding & Easy to Clean Ideal for Living Room Bedroom Dining Space (ASG741A)

SAFAVIEH$224.464.3★1,949 rev

SAFAVIEH Hudson Shag Rug 9x12 Plush Modern Large Ivory & Beige SGH206B

SAFAVIEH$372.164.7★617 rev

SAFAVIEH Area Rug 9x12 - Berber Shag Collection - Large - Grey Blue & Cream Non-Shedding & Easy to Clean Ideal for Living Room Bedroom Dining Space (BER219G)

SAFAVIEH$222.284.1★1,896 rev

SAFAVIEH Hudson Shag Rug 9x12 Plush Large Multi Ivory & Beige SGH281H

SAFAVIEH$338.804.8★11,939 rev

Newest

by launch date

Fluffy Area Rugs 9x12 Living Room Bedroom: Ultra Soft Shag Rug Upgrade Non-Slip Non-Shedding Large Fuzzy Plush Carpet Indoor Floor Carpets for Kids Room Playroom Nursery Dorms Home Decor Beige

Luxturiy$88.97562 rev

5mo ago

Fluffy Area Rugs 9x12 Living Room Bedroom: Ultra Soft Shag Rug Upgrade Non-Slip Non-Shedding Large Fuzzy Plush Carpet Indoor Floor Carpets for Kids Room Playroom Nursery Dorms Home Decor Black

Luxturiy$81.32562 rev

5mo ago

Area Rug for Living Room Bedroom: 9x12 Black Grey Soft Fluffy Shag Upgrade Non-Slip High Pile Carpet Large Fuzzy Plush Indoor Floor Decor Shaggy Rug for Kid Boys Girls Playroom Nursery Modern Home

PLHXFR$80.90451 rev

5mo ago

9x12 Extra Large Area Rugs for Living Room Shaggy Non-Slip Tie-Dyed Rugs for Bedroom Kids Playroom Dorm Room High Pile Ultra Soft Carpet Grey

simpWalnut$68.9693 rev

6mo ago

PureCozy Checkered Rug 9x12 Fluffy Shag Living Room Beige Area Rug Modern Washable Carpet Soft Shaggy Non Slip Indoor Plush Fuzzy Rugs for Bedroom Dorm Office Home Aesthetic Decor

PureCozy$126.451,154 rev

10mo ago

What buyers say about shag rug 9x12

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel31%

“Silky soft”

Quality-Overall11%

“Good quality and easy to clean”

Value For Money9%

“Great Deal”

Color6%

“True to color”

Size-Overall6%

“This was true to size”

Comfort-Overall4%

“Soft and comfy”

Advertised Vs Actual Product4%

“Better than expected”

Thickness2%

“The rug is thick enough for the area”

Cushion2%

“Has pretty good cushioning”

Ease Of Cleaning2%

“Easy to vacuum and clean”

What buyers complain about

Thickness14%

“Not very thick”

Quality-Overall10%

“Cheap quality”

Ease Of Cleaning6%

“Difficult to clean”

Smell6%

“Chemical odor”

Size-Overall5%

“Inaccurate sizing”

Advertised Vs Actual Product5%

“looks nothing like the picture”

Color3%

“Its not pure white”

Durability3%

“I wouldnt recommend it if youre looking for something durable or truly plush”

Flatness2%

“I thought maybe id have issue with it laying flat”

Material Quality2%

“Not the material I needed”

Top return reasons

Size-Overall32%

Color20%

Advertised Vs Actual Product10%

Quality-Overall8%

Thickness5%

Material Quality4%

Thin3%

Smell3%

Functionality-Overall1%

Value For Money1%

Common questions

Is shag rug 9x12 profitable to sell on Amazon United States?: The niche generates $167K/yr across 53 tracked products. 12 of 15 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Skip it (41/100).
How competitive is the shag rug 9x12 niche?: 19 brands and 37 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in shag rug 9x12?: Top complaints mined from reviews: Thickness, Quality-Overall, Ease Of Cleaning. The return rate is 3.1%.
When does demand for shag rug 9x12 peak?: Demand peaks in Jan–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the shag rug 9x12 niche?: Listings span $39.49–$372.16; the average listing price is $152.23 (sweet spot $15–$100). The average incumbent carries 6,750 reviews — the moat a new listing must climb.

shag rug 9x12

shag rug 9x12 market data

Competition & brand share

Demand & seasonality

Top shag rug 9x12 search terms

Top shag rug 9x12 products on Amazon

Top sellers

Newest

Trending

What buyers say about shag rug 9x12

What buyers love

What buyers complain about

Top return reasons

Common questions

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