shabbat candles
Worth a lookShows searches that convert (18.8% search→purchase), but soft demand (-21.4% this quarter) keeps it on the watch list.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$16.82avg listing price — sweet spot $15–$100
Market size
Good$552K$552K/yr · 174K searches
Price range
Good$5.05–$30.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,375.76avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, shabbat candles is a $552K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
shabbat candles market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- $505K–$673K
- units × avg price
- Conversion rate
- 18.8%
- Avg BSR
- #74
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 0.4%
- Avg brand age
- 64 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
30
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
5%
- Yehuda35%
- Jerusalem Candles15%
- OHR CANDLES15%
- Ner Mitzvah13%
- Manischewitz11%
- Rite Lite4%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 1.8×
Top shabbat candles search terms
- shabbat candles129K/yr
- shabbos candles18K/yr
- sabbath candles jewish8K/yr
- sabbath candles6K/yr
- jewish candles7K/yr
- shabbat candle3K/yr
- shabbat candles dripless3K/yr
Top shabbat candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yehuda 3 Hour White Shabbos Candles (72 Count) Traditional Shabbat Dinner Table Household Candles
Yehuda$17.514.7★1,157 rev
Ohr Candles Shabbat Candles - Traditional Shabbos Candles - 3 Hr. - 72 Ct.
Ner Mitzvah$17.194.6★3,122 rev
Jerusalem Candles Shabbat Candles - Traditional Shabbos Candles - 3 Hour - 1-Pack x 72 Count
Jerusalem Candles$15.244.6★1,874 rev
Manischewitz Shabbat Candles 72 Count | Burns for 3 Hours Fits Standard Candlestick Holders Perfect for Shabbos and Holidays
Manischewitz$14.934.4★297 rev
OHR CANDLES Shabbat Candles Traditional Shabbos Candles 3 Hour 72 Count (Pack of 2) (144 Count)
OHR CANDLES$28.654.7★2,518 rev
Newest
by launch date
Yehuda 3 Hour White Shabbos (36 Candl) Traditional Shabbat | Unscented | Emergency Candles for Emergency Kit
Yehuda$9.95204 rev
Yehuda 3 Hour White Shabbos Candles (72 Count) Traditional Shabbat Dinner Table Household Candles
Yehuda$17.511,157 rev
Rite Lite Blue & White Shabbat Candles Premium 12 Pack Traditional Dinner Table Jewish Household Shabbos Candles Religious Home Decor with Beautiful Gift Box & Artistic Card
Rite Lite$13.64167 rev
Jerusalem Candles Shabbat Candles - Traditional Shabbos Candles - 3 Hour - 1-Pack x 72 Count
Jerusalem Candles$15.241,874 rev
Jerusalem Candles - Traditional Shabbos Candles - 3 Hour - 2-Pack x 72 Candles (144 Candles)
Jerusalem Candles$27.961,874 rev
Trending
90-day click momentumJerusalem Candles Shabbat Candles - Traditional Shabbos Candles - 3 Hour - 1-Pack x 72 Count
Jerusalem Candles$15.244.6★
Jerusalem Candles - Traditional Shabbos Candles - 3 Hour - 2-Pack x 72 Candles (144 Candles)
Jerusalem Candles$27.964.6★
OHR CANDLES Shabbat Candles - Traditional Shabbos Candles - 4 Hour - 72 Count - by Ohr
OHR CANDLES$20.554.4★
Manischewitz Shabbat Candles 72 Count | Burns for 3 Hours Fits Standard Candlestick Holders Perfect for Shabbos and Holidays
Manischewitz$14.934.4★
OHR CANDLES Shabbos Candles - 3 Hour Burn Time - 12 Pack
OHR CANDLES$6.334.4★
What buyers say about shabbat candles
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Great Shabbat candles”
“Best value”
“were exactly as advertised”
“burn a decent amount of time”
“Good size”
“Long lasting”
“Good price, no strange odors”
“Longtime burn. They serve there purpose.”
“Just right and convenient”
What buyers complain about
“the flame is weak”
“They ALL break”
“These are not well made”
“not 100 like advertised”
“Doesnt work for me as they dont burn brightly”
“I compared the two and the color and size is slightly different,”
“I detected no scent whatsoever”
“not easy to clean”
“Not worth it”
“Complete waste of money”
Top return reasons
Common questions
- Is shabbat candles profitable to sell on Amazon United States?
- The niche generates $552K/yr across 17 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the shabbat candles niche?
- 9 brands and 30 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in shabbat candles?
- Top complaints mined from reviews: Flammable, Durability, Quality-Overall. The return rate is 1.0%.
- When does demand for shabbat candles peak?
- Demand peaks in Oct–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the shabbat candles niche?
- Listings span $5.05–$30.56; the average listing price is $16.82 (sweet spot $15–$100). The average incumbent carries 2,376 reviews — the moat a new listing must climb.