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Settee

Maybe

The top 5 brands take only 28% of clicks. But buyers convert on only 0.1% of searches, so Settee is a Maybe.

Flapen Score
59
59 / 100
Top 12% of 11,240 Home & Kitchen niches · +10 vs the category median of 49
Market size
$235K/yr883K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
20%top-5 click share · 62 brands · 72 sellers

Flapen Score

Settee against its category

The dotted line is the Home & Kitchen average. Past it, Settee is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Settee market on Amazon at a glance

Shoppers on Amazon United States searched for Settee 883K times last year and spent an estimated $235K. The top 5 brands take 28% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 883K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months
883K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
0.1%
Market size, estimated
$235Ka year
Peak month
November1.3× the quietest month
Top search term
settee151K searches a year

02 · Price

A sale here is worth $205.00.

Listings sell for $205.00 on average, from $16.23 to $487.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $205.00 that is $0 to $21K a year per listing.

Average price
$205.00above the $15 to $100 sweet spot
Price range
$16.23–$487.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$21K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #663 within Living Room Furniture. It carries 307 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
36%
Out of stock, average day
16.3%
Average rank
#663in Living Room Furniture
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
307per listing
Listings tracked
94

04 · Newcomers

36 of last year's 43 launches cleared the first-year sales bar.

43 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
43
Successful launches
36Amazon's first-year sales bar
Average brand age
25 months

Products

Top Settee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

62 falling

Sellers

72

Top-5 brand share

28%

Top 20: 65%

Top-5 click share

20%

Top 20: 42%

Open market

69%

  • Brand 110%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%

Demand

Settee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Settee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • settee151K/yr
  • green loveseat70K/yr
  • boneless love seat45K/yr
  • velvet loveseat67K/yr
  • loveseat with storage57K/yr
  • white loveseat53K/yr
  • seating45K/yr
  • brown loveseat44K/yr
  • armless loveseat44K/yr
  • bedroom seating43K/yr

Reviews and returns

What reviews say buyers love and hate about Settee

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Comfort-Overall”
17%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Inaccurate sizing”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Settee questions

Answered from the same tracked data.