Serta Twin Mattress
MaybeAn estimated 1.3% of orders come back. But prices span $54.65–$342.15, mostly outside the sweet spot, so Serta Twin Mattress is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $155K/yr72K searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 40%top-5 click share · 17 brands · 25 sellers
Flapen Score
Serta Twin Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Serta Twin Mattress is stronger. Inside it, weaker.
Market
The Serta Twin Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Serta Twin Mattress 72K times last year and spent an estimated $155K. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $155Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- serta twin mattress24K searches a year
02 · Price
A sale here is worth $151.76.
Listings sell for $151.76 on average, from $54.65 to $342.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $151.76 that is $0 to $15K a year per listing.
- Average price
- $151.76above the $15 to $100 sweet spot
- Price range
- $54.65–$342.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #162 within Mattresses & Box Springs. It carries 2,750 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 95%
- Out of stock, average day
- 3.7%
- Average rank
- #162in Mattresses & Box Springs
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 2,750per listing
- Listings tracked
- 41
04 · Newcomers
9 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Serta Twin Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
25
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
40%
Top 20: 76%
Open market
17%
- Brand 145%
- Brand 212%
- Brand 311%
- Brand 47%
- Brand 54%
- Brand 64%
- Open — no brand owns it (11 brands, 17%)
Demand
Serta Twin Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Serta Twin Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- serta twin mattress24K/yr
- twin hybrid mattress 10 inch17K/yr
- ultra plush twin mattress9K/yr
- 70 inch mattress6K/yr
- twin mattress serta5K/yr
- zinus twin5K/yr
- twin mattress firm 10 inch2K/yr
- twin bed mattress 10 inch memory foam2K/yr
Reviews and returns
What reviews say buyers love and hate about Serta Twin Mattress
We read the reviews and the return reasons for every product selling here.
“HARD AS A ROCK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serta Twin Mattress questions
Answered from the same tracked data.









