Serta Pillow

Shoppers searched for this 704K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $705K a year.

Searches, last 12 months

704K

Growth, 90 days vs prior 90

+3.3%

Conversion, latest week

2.3%

Market size, estimated

$705Ka year

Peak month

July4.6× the quietest month

Top search term

serta pillow189K searches a year

Listings sell for $44.32 on average, from $14.53 to $123.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $44.32 that is $11K to $22K a year per listing.

Average price

$44.32inside the $15 to $100 sweet spot

Price range

$14.53–$123.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$11K–$22K

Returns

2.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #305 within Bed Pillows & Positioners. It carries 15,188 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

5.5%

Average rank

#305in Bed Pillows & Positioners

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

15,188per listing

Listings tracked

28

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

41 months