Is Serta Mattress Topper profitable to sell on Amazon United States?

Flapen scores Serta Mattress Topper 36 out of 100 on Amazon United States, a Fail. Shoppers spend $258K a year across 11 tracked products. Search demand grew +29.7% in the last 90 days.

How competitive is the Serta Mattress Topper niche on Amazon United States?

3 brands and 11 sellers compete in Serta Mattress Topper on Amazon United States. The top 5 Serta Mattress Topper products take 85% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Serta Mattress Topper?

Serta Mattress Topper buyers on Amazon United States complain most about Thickness, Heating, and Advertised Vs Actual Product. An estimated 3.4% of orders come back.

When does demand for Serta Mattress Topper peak?

Search demand for Serta Mattress Topper on Amazon United States peaks in Jul–Aug, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Serta Mattress Topper niche?

Serta Mattress Topper sells for $107.62 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $39.59 to $316.78. The average product has 10,120 reviews, the count a new listing must catch up to.

Serta Mattress Topper

Fail

The top 5 brands take 100% of clicks, so Serta Mattress Topper is a Fail.

Filters High Price

Flapen Score: 36
36 / 100Ranks 9,911 of 11,240 Home & Kitchen niches · −13 vs the category median of 49
Market size: $258K/yr201K searches / yr
90-day growth: +29.7%search demand this quarter
Competition: 85%top-5 click share · 3 brands · 11 sellers

Flapen Score

Serta Mattress Topper against its category

The dotted line is the Home & Kitchen average. Past it, Serta Mattress Topper is stronger. Inside it, weaker.

36Fail

This niche Category average

See the method

Market

The Serta Mattress Topper market on Amazon at a glance

Shoppers on Amazon United States searched for Serta Mattress Topper 201K times last year and spent an estimated $258K. All 3 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months: 201K
Growth, 90 days vs prior 90: +29.7%
Conversion, latest week: 1.2%
Market size, estimated: $258Ka year
Peak month: August2.0× the quietest month
Top search term: serta mattress topper99K searches a year

02 · Price

A sale here is worth $107.62.

Listings sell for $107.62 on average, from $39.59 to $316.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $107.62 that is $11K to $27K a year per listing.

Average price: $107.62above the $15 to $100 sweet spot
Price range: $39.59–$316.78
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $11K–$27K
Returns: 3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #144 within Mattress Pads & Toppers. It carries 10,120 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 91%
Out of stock, average day: 1.4%
Average rank: #144in Mattress Pads & Toppers
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 10,120per listing
Listings tracked: 11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Serta Mattress Topper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Brand 194%
Brand 23%
Brand 33%

Demand

Serta Mattress Topper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Serta Mattress Topper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

serta mattress topper99K/yr +32.8%1.0% conv.
serta soothing cool 3-inch gel memory foam mattress topper21K/yr +104.8%1.2% conv.
serta 3 inch cooling mattress topper13K/yr +68.3%0.8% conv.
serta cooling mattress topper11K/yr +95.0%0.5% conv.
serta memory foam mattress topper9K/yr +3.1%0.7% conv.
tempurpedic mattress topper king9K/yr -10.4%1.2% conv.
serta mattress topper queen8K/yr -14.4%1.8% conv.
mattress topper serta4K/yr +69.9%0.9% conv.
serta mattress topper king6K/yr -29.1%1.6% conv.
serta 3 inch mattress topper3K/yr +28.5%0.8% conv.