Serta Mattress Topper

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +29.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months

201K

Growth, 90 days vs prior 90

+29.7%

Conversion, latest week

1.2%

Market size, estimated

$258Ka year

Peak month

August2.0× the quietest month

Top search term

serta mattress topper99K searches a year

Listings sell for $107.62 on average, from $39.59 to $316.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $107.62 that is $11K to $27K a year per listing.

Average price

$107.62above the $15 to $100 sweet spot

Price range

$39.59–$316.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$11K–$27K

Returns

3.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #144 within Mattress Pads & Toppers. It carries 10,120 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

91%

Out of stock, average day

1.4%

Average rank

#144in Mattress Pads & Toppers

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

10,120per listing

Listings tracked

11

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months