Serta King Size Pillows

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

5.3%

Market size, estimated

$113Ka year

Peak month

November2.0× the quietest month

Top search term

serta king size pillows15K searches a year

Listings sell for $48.27 on average, from $30.73 to $70.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $48.27 that is $0 to $5K a year per listing.

Average price

$48.27inside the $15 to $100 sweet spot

Price range

$30.73–$70.42

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #161 within Bed Pillows & Positioners. It carries 28,734 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#161in Bed Pillows & Positioners

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

28,734per listing

Listings tracked

15

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months