Serta Heated Blanket

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months

37K

Growth, 90 days vs prior 90

-73.7%

Conversion, latest week

0.6%

Market size, estimated

$16Ka year

Peak month

December15.0× the quietest month

Top search term

serta heated blanket20K searches a year

Listings sell for $73.81 on average, from $30.52 to $129.56. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $73.81 that is $0 to $7K a year per listing.

Average price

$73.81inside the $15 to $100 sweet spot

Price range

$30.52–$129.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

4.8%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #504 within Electric Blankets. It carries 1,634 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

100%

Out of stock, average day

9.9%

Average rank

#504in Electric Blankets

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

1,634per listing

Listings tracked

21

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months