Serta Full Size Mattress

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.

Searches, last 12 months

63K

Growth, 90 days vs prior 90

+27.8%

Conversion, latest week

1.5%

Market size, estimated

$244Ka year

Peak month

July1.9× the quietest month

Top search term

serta full size mattress14K searches a year

Listings sell for $260.42 on average, from $45.67 to $867.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $260.42 that is $0 to $26K a year per listing.

Average price

$260.42above the $15 to $100 sweet spot

Price range

$45.67–$867.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$26K

Returns

1.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #267 within Mattresses & Box Springs. It carries 4,549 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

82%

Out of stock, average day

13.6%

Average rank

#267in Mattresses & Box Springs

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

4,549per listing

Listings tracked

82

20 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

15Amazon's first-year sales bar

Average brand age

18 months