Serta Full Size Mattress
MaybeThe top 5 products take only 25% of clicks. But prices span $45.67–$867.98, mostly outside the sweet spot, so Serta Full Size Mattress is a Maybe.
- Flapen Score
- 56 / 100Top 19% of 11,240 Home & Kitchen niches · +7 vs the category median of 4956
- Market size
- $244K/yr63K searches / yr
- 90-day growth
- +27.8%search demand this quarter
- Competition
- 25%top-5 click share · 34 brands · 36 sellers
Flapen Score
Serta Full Size Mattress against its category
The dotted line is the Home & Kitchen average. Past it, Serta Full Size Mattress is stronger. Inside it, weaker.
Market
The Serta Full Size Mattress market on Amazon at a glance
Shoppers on Amazon United States searched for Serta Full Size Mattress 63K times last year and spent an estimated $244K. The top 5 brands take 64% of clicks. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +27.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $244K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +27.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $244Ka year
- Peak month
- July1.9× the quietest month
- Top search term
- serta full size mattress14K searches a year
02 · Price
A sale here is worth $260.42.
Listings sell for $260.42 on average, from $45.67 to $867.98. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $260.42 that is $0 to $26K a year per listing.
- Average price
- $260.42above the $15 to $100 sweet spot
- Price range
- $45.67–$867.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$26K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #267 within Mattresses & Box Springs. It carries 4,549 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 82%
- Out of stock, average day
- 13.6%
- Average rank
- #267in Mattresses & Box Springs
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 4,549per listing
- Listings tracked
- 82
04 · Newcomers
15 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 15Amazon's first-year sales bar
- Average brand age
- 18 months
Products
Top Serta Full Size Mattress products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
36
Top-5 brand share
64%
Top 20: 93%
Top-5 click share
25%
Top 20: 58%
Open market
31%
- Brand 130%
- Brand 211%
- Brand 310%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Serta Full Size Mattress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Serta Full Size Mattress search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- serta full size mattress14K/yr
- memory foam mattress 10 inch14K/yr
- full xl memory foam mattress8K/yr
- organic full size mattress9K/yr
- extra long full mattress6K/yr
- hybrid mattress full 12 inch3K/yr
- avocado mattress full size2K/yr
- novaform full size mattress2K/yr
- full mattress with box spring set3K/yr
Reviews and returns
What reviews say buyers love and hate about Serta Full Size Mattress
We read the reviews and the return reasons for every product selling here.
“HARD AS A ROCK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Canning Lids
$1.5M/yr+93.0%
10000 Btu Window Air Conditioner
$2.2M/yr+199.1%
Green Graduation Decorations Class of 2023
$190K/yr+184.6%
4th of July Float Decorations
$77K/yr>1,000%
Fall Candles
$620K/yr+155.9%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Serta Full Size Mattress questions
Answered from the same tracked data.