serta everett office chair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Okay1,900.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay$170K$170K/yr · 33K searches
Avg price
Okay$281.28avg listing price — sweet spot $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$157.99–$581.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, serta everett office chair is a $170K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
serta everett office chair market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $141K–$211K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #305
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 25 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
15
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- Serta85%
- Generic9%
- Amazon Basics4%
- Indulgear2%
- Open — no brand owns it (0%)
Top serta everett office chair search terms
- serta everett office chair12K/yr
- serta icomfort i6000 office chair7K/yr
- serta bryce executive office chair3K/yr
- serta smart layers brinkley office chair5K/yr
- serta everett executive office chair4K/yr
- serta big and tall executive office chair3K/yr
Top serta everett office chair products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Serta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Black
Serta$242.914.0★2,599 rev
Serta Bryce Executive Office Chair - Ergonomic Computer Desk Chair with Patented AIR Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Gray
Serta$243.504.0★2,599 rev
Serta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Cream
Serta$269.364.0★2,599 rev
iComfort i6000 Series Big & Tall Ergonomic Bonded Leather High-Back Executive Chair Brown/Silver
Generic$581.374.5★50 rev
Serta Garret Executive Office Chair Ergonomic Mid-Back with Lumbar Support Semi-Plush Cushion and Body Pillows Padded Armrests Swivel Base Bonded Leather Ivory White
Serta$204.264.0★840 rev
Newest
by launch date
600LBS Large Heavy Duty Office Chair with 5D Flip Arms Comfy Big and Tall Executive Office Desk Chair with Pocket Spring Cushion High Back Computer Chair with Lumbar Support Dual Rubber Wheel
Indulgear$252.07343 rev
iComfort i6000 Series Big & Tall Ergonomic Bonded Leather High-Back Executive Chair Brown/Silver
Generic$581.3750 rev
Amazon Basics Ergonomic Executive Office Desk Chair with Lumbar Support Flip-up Armrests Adjustable Height Cream Leather
Amazon Basics$157.993,992 rev
Serta Fairbanks Big and Tall Executive Office Chair - Ergonomic High Back Computer DeskChair with Lumbar Support Memory Foam Seat Cushion Padded Armrests Bonded Leather 350 lb Capacity - Brown
Serta$240.073,911 rev
Serta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Black
Serta$242.912,599 rev
Trending
90-day click momentumSerta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Cream
Serta$269.364.0★
Serta Conway Big and Tall Executive Office Chair - Ergonomic Lumbar Support Bonded Leather Padded Armrests High Back Computer Desk Chair Black
Serta$291.394.0★
Serta Lautner Executive Home Office Desk Chair Ergonomic High-Back with Adjustable Lumbar and Body Pillows SmartLayers and ComfortCoils Technology Mesh and Bonded Leather Black and White
Serta$255.823.8★
Serta Bryce Executive Office Chair - Ergonomic Computer DeskChair with Lumbar Technology - Adjustable Height - Memory Foam Body Pillows - 360 Swivel Rolling Base - Bonded Leather - Black
Serta$242.914.0★
Serta Ergonomic Executive Office Chair Motion Technology Adjustable Mid Back Design with Lumbar Support Light Gray Fabric
Serta$285.903.4★
What buyers say about serta everett office chair
What buyers praise and complain about, mined from review topics.What buyers love
“Great comfort”
“Easy Assemble”
“The seat cushion”
“price was great”
“sturdy mesh office chair”
“Good quality chair”
“the adjustable air pump works well”
“I like this chair well enough for its size and comfort,”
“the wheels are great”
“nice design”
What buyers complain about
“Its not for tall people”
“it makes the chair feel low quality”
“not going to last”
“Also, leather feels cheap and like plastic”
“not nearly as comfortable as I had hoped”
“too short”
“cant be assembled properly”
“For the price, spend more and get something better”
“very little cushion”
“The material was breaking down”
Top return reasons
Common questions
- Is serta everett office chair profitable to sell on Amazon United States?
- The niche generates $170K/yr across 14 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the serta everett office chair niche?
- 4 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in serta everett office chair?
- Top complaints mined from reviews: Height, Quality-Overall, Durability. The return rate is 2.2%.
- What does it cost to enter the serta everett office chair niche?
- Listings span $157.99–$581.37; the average listing price is $281.28 (sweet spot $15–$100). The average incumbent carries 1,900 reviews — the moat a new listing must climb.