Serta

Shoppers searched for this 292K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $738K a year.

Searches, last 12 months

292K

Growth, 90 days vs prior 90

+38.0%

Conversion, latest week

0.5%

Market size, estimated

$738Ka year

Peak month

March2.0× the quietest month

Top search term

sealy posturepedic mattress78K searches a year

Listings sell for $477.08 on average, from $179.18 to $1381.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $477.08 that is $0 to $48K a year per listing.

Average price

$477.08above the $15 to $100 sweet spot

Price range

$179.18–$1381.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$48K

Returns

1.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #342 within Mattresses & Box Springs. It carries 6,965 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

93%

Out of stock, average day

3.5%

Average rank

#342in Mattresses & Box Springs

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

6,965per listing

Listings tracked

27

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

23 months